Choose one Essay Example | Topics and Well Written Essays - 1000 words

Pick one - Essay Example They think imaginatively and can perform exercises which other offspring of their age can't and this factor makes issues in social and passionate change of such youngsters. Guardians of such youngsters who are skilled in any sense ought to recognize and comprehend the enthusiastic needs of their kid. Going for boundaries is an exceptionally off-base procedure regularly executed by guardians. It is on the grounds that controlling a youngster harshly and recruiting outside mentors for preparing reason can have negative impacts. The guides or mentors recruited by the guardians can utilize forceful strategies for preparing such capable kids adamantly neglecting their individual inclinations and such an example of instructing can teach overwhelmingly solid sentiments of dismissal and nervousness in the youngster. Rather than prepping of the ability, complete serious controlling regarding recruiting guides who may depend on forceful procedures or exposing the kid to utilize alternatives he /she might not have any desire to utilize, can conceivably destroy any remarkable aptitudes or ability such a youngster may have been brought into the world with. As if there should arise an occurrence of the film (Searching for Bobby Fischer) when Joshua Waitzkin is found with an uncommon chess ability, his folks recruit an exacting mentor Bruce Pandolfini for him who attempts to control him by attempting to change him into another person. Conversely, doing nothing at all to impact a child’s interests in dread of destroying the ability and pushing the cutoff points is another extraordinary and ought to be viewed as an imperfect child rearing methodology by all. This is on the grounds that not assuming any job to ensure the ability is prepared and created with time could likewise lead a youngster to relax and not utilize his/her aptitudes. This is additionally in light of the fact that adolescence is an age when kids have crude personalities and are not in the situation to se ttle on develop choices about themselves. Such ineptitude to choose for themselves combined with absolute nonappearance of any sort of parental oversight can execute hurtful impact on a child’s crude ability. On grounds of offensive impacts delivered by extraordinary parental techniques I feel constrained to weight on utilizing mid way moves toward when proposing to prep a skilled child’s ability. It is suggested by a Polish kid analyst and specialist Dabrowski (refered to in Silverman 113) that innovatively skilled kids are sincerely more unpredictable than others and display increasingly articulated and all around created reactions to different sorts of outer improvements. Looking at the ethical affectability in exceptionally keen, delicate, and inventive kids, it is distinguished that outside upgrades as outrage, dissatisfaction, weight, and frustration would all be able to effectsly affect the skilled kids and as they are professed to be all the more sincerely prep ared, they can demonstrate increasingly touchy reactions to any such boosts. Presently kids gain for the most part from their folks and raising and supporting a talented kid can end up being exceptionally trying for the guardians. Responsive child rearing could be one compelling methodology in such manner. Investing enough energy with the gifted kids is one route by which guardians can successfully identify with them and check out their excellent advantages. Commonly guardians

What is the Purpose of the War on Terror? Essay -- Terrorism Essays

The War On Terror. It is a name that carries numerous solid contemplations and feelings to mind for Americans still to this today. It is has been Americas longest war, most costly war, and a dangerous clash. All things considered, the Iraqi War from 2003 to 2011 brought an expense of 500,000 lives from regular people to activists (Vergano 1). Among the U.S. armed force alone it is evaluated that around 900,000 veterans have had some type of injury running from PTSD to removals (Ruis 1). Also, numerous specialists state once all war reparations have been paid the war will cost as much as three trillion dollars (Broder 1). That implies when the math is done, if the war cost were to be part uniformly among every American family unit, than each family in the U.S. would need to pay $75,000 (Auken 1). At the point when President Barack Obama was battling in 2008 he once contended that through different duties the Iraqi War (2003-2011) was and is costing every America family unit over $100 per month (Broder 1). With such cataclysmic expense and tolls of the a huge number of guiltless lives where can the establishments for such a war exertion start? During the time numerous eyebrow-raising explanations have been raised concerning the war, which rapidly starts to put forth any war attempt premise seem shallow and feeble. Dwindle Baker, a previous White House reporter, composed a book in which an unknown senior Bush organization official is cited saying, â€Å"The just explanation we went into Iraq, I tell individuals presently, is we were searching for somebody’s ass to kick.† moreover, General John Abizaid, a previous head of U.S. Headquarters and Military Operations in Iraq for 2007 stated, â€Å"Of course it's about oil; we can't generally deny that, in and meet with CNN (Juhasz 1). With such frightening articulations throughout the years... ...heridan, Kerry. Iraq Death Toll Reaches 500,000 Since Start Of U.S.- Led Invasion, New Study Says. The World Post. HPMG News, 15 Nov. 2013. Web. 04 Mar. Swanson, David. You're More Likely to Be Killed by a Toddler than a Terrorist. Washington's Blog. Washington Post, 12 June 2013. Web. 23 Mar. 2014. Staff, CNN. Container Laden's Death: How the Story Unfolded. CNN. Link News Network, 01 Jan. 1970. Web. 05 Mar. 2014. Gipe, Paul. At the Cost of the Iraq War, The U.S. Could Have a 100% Renewable Power System. Washingtons Blog. Washington Blogs, 11 Apr. 2013. Web. 27 Feb. 2014. Templeton, Tom. 9/11 in Numbers. The Observer. Gatekeeper News and Media, 17 Aug. 2002. Web. 21 Mar. 2014. Vergano, Dan. Half-Million Iraqis Died in the War, New Study Says. National Geographic Daily News. National Geographic Society, 15 Oct. 2013. Web. 04 Mar. 2014.

The Tale of a Frosh

The Tale of a Frosh Late November, fall hangs over the Charles, obscuring the river’s sparkle with a curtain of grey. The life of the Frosh shifts. Dulled is the thrill of the first impossible PSet. On sleepy breakfast runs, the Dome is just another roof to pass. The Frosh counts the days until departure from MIT, unsure whether the prospect of returning home for the holidays terrifies or exhilarates. The fascinating experiences, the gruelling routine, and the occasional surprises of the semester seem alien and odd. For the first time in her life (since perhaps one rebellious quarter in elementary school), the Frosh can say, “I’m not going to finish this homework,” and not feel bad about it. Success for her is temporarily measured on a Pass/No Record basis, and she is allowed to slip. But the lengthy vacation will soon come to an end for the Frosh. Whispers ripple through the crowds of 2018s: “We’ll start getting grades next semester. What will happen then? Can we make it?” The Frosh imagines all those late night conversations that will inevitably cease when “barely passing” no longer remains an acceptable option. “Why must our academic future be determined by a series of numbers?” she wonders, but knows no alternative. So the Frosh must persevere because graduate school is still part of her grand life plan. Speaking of that, the Frosh’s Scheme of Life has been crumbling and expanding astoundingly over the college months. In August, the Frosh could have sworn that Course 18 Option 3 (Theoretical Mathematics) was “The One.” Now, so much else fuels her curiosity, and theoretical math in fact terrifies her after painful September experiences. The Frosh can’t imagine not spending hours on Physics problem solving, rewriting algebraic expressions and shifting +/- signs until a convoluted formula yields a green checkmark on the screen. This process may take minutes or hours. Often the Frosh knocks on her Best Friend’s door for help. Together, they work with heightened efficiency. The friends’ perspectives differ and thus enhance learning. There’s a lesson the Frosh will carry on from this: “It’s way better to work as a team.” Sometimes, the Frosh despairs at the overwhelming routine. Life in college is not how she imagined it. The Frosh had many dreams for her first magical semester, but somehow settled to live from deadline to deadline instead. Perhaps that is not always true, however. Yesterday, for example, the Frosh and her friends splashed together through puddles to see the river at sunrise. At 6:55 am, six minutes later than predicted, the star peeked from beneath the clouds, and colored the Charles a tender pink. Before the weekend, the Frosh went to see Legally Blonde the Musical with Friend B, and afterwards she vowed to be as cool as Elle Woods. The musical inspired because it was that good. MIT had a way better production than Hollywood, for sure. A fortnight ago, the Frosh went to an MIT Wellness Fair and gathered a backpack full of free swag. Last Friday, the Frosh participated in a human-robot interaction study, where she was asked to pummel an innocent robot with a hammer. In return, the Frosh got a tiny robot of her own (which she will not hurt). Whoever said she would “have time” was sorely mistaken. And if the Frosh  had time, she would splurge it all on sleep. Sometimes that thought scares the Frosh. She knows her priorities, but then, maybe not. Friends, grades, choices, sleep, experiences are all squeezing into her days. A mere common cold could shatter the current balance. Honestly, even Laundry Day could. But inevitably, the sun comes out again. On campus, exciting events occur. Outside campus, ridiculous adventures await the Frosh and her Best Friend as well. Now, the holiday spirit brightens the hall. Next week the final Problem Sets are due. And sure, afterwards comes the chilling terror of exams, but right now the Frosh worries more about how the “Bra” (brownie + bar) dessert she made almost on her own turned out. Vacations can’t last forever. Deadlines, however, remain. The Frosh will get used to those eventually. And sometimes, all nighters must happen. But when the Frosh and her Friend come out into the light of day to finally turn in that one impossible PSet, the river will appear pink. Snow will glisten on the path. The air will smell of a wintery freshness. The Frosh and her Best Friend will smile in anticipation of a restful afternoon.

FAQ Common Questions About South Africas Apartheid

During most of the 20th century, South Africa was ruled by a system called Apartheid, an Afrikaans word meaning apartness, which was based on a system of racial segregation.   When Did Apartheid Start? The term Apartheid was introduced during the 1948 election campaign by  DF Malans  Herenigde Nasionale Party  (HNP - Reunited National Party). But racial segregation had been in force for many decades in South Africa. In hindsight, there is something of an inevitability in the way the country developed its extreme policies. When the  Union of South Africa  was formed on May 31, 1910, Afrikaner Nationalists were given a relatively free hand to reorganize the countrys franchise according to existing standards of the now-incorporated Boer republics, the  Zuid Afrikaansche Repulick  (ZAR - South African Republic or Transvaal) and Orange Free State. Non-whites in the Cape Colony had some representation, but this would prove to be short-lived. Who Supported Apartheid? The Apartheid policy was supported by various Afrikaans newspapers and Afrikaner cultural movements such as the  Afrikaner Broederbond  and  Ossewabrandwag. How Did the Apartheid Government Come to Power? The United Party actually gained the majority of votes in the 1948 general election. But due to the manipulation of the geographical boundaries of the countrys constituencies before the election, the Herenigde Nasionale Party managed to win the majority of constituencies, thereby winning the election. In 1951, the HNP and Afrikaner Party officially merged to form the National Party, which became synonymous with Apartheid. What Were the Foundations of Apartheid? Over the decades, various forms of  legislation  were introduced which extended the existing segregation against Blacks to Coloureds and Indians. The most significant acts were the  Group Areas Act No 41 of 1950,  which led to over three million people being relocated through forced removals; the Suppression of Communism Act No 44 of 1950, which was so broadly worded that almost any dissident group could be  banned; the  Bantu Authorities Act No 68 of 1951, which led to the creation of  Bantustans  (and ultimately independent homelands); and the  Natives (Abolition of Passes and Co-ordination of Documents) Act No 67 of 1952,  which, despite its title, led to the rigid application of Pass Laws. What Was Grand Apartheid? During the 1960s, racial discrimination applied to most aspects of life in South Africa and  Bantustans  were created for Blacks. The system had evolved into Grand Apartheid. The country was rocked by the  Sharpeville Massacre, the African National Congress (ANC) and Pan Africanist Congress (PAC) were banned, and the country withdrew from the British Commonwealth and declared a Republic. What Happened in the 1970s and 1980s? During the 1970s and 80s, Apartheid was reinvented—a result of increasing internal and international pressures and worsening economic difficulties. Black youth was exposed to increasing politicization and found expression against Bantu education through the  1976 Soweto Uprising. Despite the creation of a tricameral parliament in 1983 and the abolition of the Pass Laws in 1986, the 1980s saw the worst political violence by both sides. When Did Apartheid End? In February 1990, President FW de Klerk announced Nelson Mandelas release and began the slow dismantling of the Apartheid system. In 1992, a whites-only referendum approved the reform process. In 1994, the first democratic elections were held in South Africa, with people of all races being able to vote. A Government of National Unity was formed, with Nelson Mandela as president and FW de Klerk and Thabo Mbeki as deputy presidents.

The Works That Have Impacted The Art World And Have Made...

Research Paper Throughout time there has been of course many influences that have impacted the art world and have made it what it is today. However, there are some artistic movements that have had a greater impact and stand out over others. The movement that has always personally stood out to me was Ancient Egyptian art. The works that were produced for time period are interesting in terms of the lack of tools and the innovation to make these paintings, sculptures, and architecture that almost seem impossible to have been constructed. In my opinion the arts produced during the Early Dynastic through the New Kingdom of Ancient Egypt are some of the most technologically advance forms that stand out over all other art forms for the time†¦show more content†¦Instead we must develop a psychical distance or detachment from ancient Egyptian art in order to view it in its purest aesthetic form. Once we have achieved this then we can move on to the first of the two methods, formalism . With this method of formalism we compare form and style, analyzing only the purely visual aspects such as color, line, shape and texture of an object or artwork. Two formalist individuals worth mentioning are Immanuel Kant and Clive Bell. Kant who teaches us the importance of the disinterested viewer, and Bell who also explains this. Bell states in his article The Aesthetic Hypothesis that Our practical interests, with their correlative pleasures and pains, are blended, become confused now and then, and disquiet our aesthetic interest, but never become united with it†. So even though ancient Egyptian art has always stood out to me personally, we cannot let our personal interests or emotions effect the way we analyze the works produced from ancient Egypt. The second of the two methods needed to view and analyze the works from ancient Egypt is iconography. This method studies the content of images and symbols depicted within a certain work of art or interpretation of these. One art historian whose works of iconography are still relevant today was Erwin Panofsky. Iconography is split into three levels of learning

History of American Art Education Essay - 1572 Words

Western culture had many important effects on the United States as a developing nation, and art education was no exception to this. In order to come to terms with the impact of Western culture on American art education, it is important to chronicle the progression of art education throughout Europe. Spanning centuries, the political, social, and economic development of European nations, each played an important role the philosophies of art education, which in the long run, affected American ideas concerning the subject. Thoughts about art changed and evolved in many ways over time. Efland’s The History of Art Education: Intellectual and Social Currents in Teaching the Visual Arts offers a concise history of art education,†¦show more content†¦The role that art did play involved one that catered towards the state. Art was used as political propaganda in that it was thought that art should serve the state, and emphasize the power of the state. These events indire ctly shaped beliefs about art in the United States, as it was a new nation that was raised on strong European influences. Throughout the history of art education, there is a common thread of political relation. The attitudes concerning art related directly to the political and economic happenings at the time. This remained a constant with early American settlers as well. For example, Puritans’ lives revolved around faith and farming, therefore visual art played a role that was not necessary integral. The arts involved a broad term that included crafts that were taught at home. The main goal of education was to teach students to read so that they could read scriptures. Art education today has veered quite a bit from this mentality. Art is still considered a specialized area, but even more so than in times prior to the Industrial Revolution. Where during this time period certain crafts that were part of daily living were routinely taught to young children at home, con temporary society has moved away from this. Very rarely is a student taught an art or a craft in the home, and because society’s amenities and values have changed so drastically, few individuals or familiesShow MoreRelatedA Study on Financing, Liberal Arts, and Equity1572 Words   |  6 PagesFinancing, Liberal Arts, Equity Introduction The existing public education system in America was established when education was a low priority. As the demands for greater education grew, the public education system tried but failed to keep pace with those demands. The educational system must standardize education across America, raise the percentage of students who have mastered basic skills and teach students to understand the importance of learning about a wide variety of subjects. TheRead MoreEducation And Its Influence On American Education1254 Words   |  6 PagesGraduate Education today shows traces of its European ancestors. The influences range from Greece, Egypt, Italy, Spain, and many others. American education has evolved and manifested throughout the thousands of years of its existence. We can directly trace the roots back to our European ancestors, with the education that exists today in America. Higher education’s journey began in Greece in 387 BC by Plato. The only thing offered at this first educational establishment was an advanced study in philosophyRead MoreThe And Mission Of Purposed Bachelor Of Arts Program1397 Words   |  6 Pages1.) Introduction A.) Context and mission of purposed Bachelor of Arts program Currently, Portland State University provides students the opportunity to declare a minor in Indigenous Nations Studies, a specialty field of emphasis during their undergraduate education. The department’s mission at present â€Å"aims to provide the best possible educational experiences for our students through excellence in teaching, research, creative activity and service to the state, tribes and society’s.† What began inRead MoreCourse Integration Is Another Solution1478 Words   |  6 Pagesto weave Common Core and the fine arts together to create a beautiful product of different fine arts disciplines and Common Core standards (Adams, Pederson, and Narboni). Imagine connecting math and music, or art and history, or even dance and gym. The students’ motivation for learning will increase as in this example; a student might like art but not history. If he looks at history through the perspective of art, then he might find more enjoyment out of his histo ry class due to an increase of motivationRead MoreThe Anti-Intellectual Movement774 Words   |  4 PagesAnti-Intellectualism in American Life by Richard Hofstadter defines the anti-intellectual movement. The anti-intellectual movement began in the 1950’s â€Å"primarily as McCarthyism the belief that the mind was at ruinous discount† (Hofstadter 3). Additionally, Merriam-Webster.com further defines the anti-intellectual movement as â€Å"opposing or hostile to intellectuals or an intellectual view or approach† (Merriam-Webster). The anti-intellectual movement impacted social, economic, education, politics, art genres. TodayRead MoreAdequate funding for the NEA1509 Words   |  7 PagesNational Endowment for the Arts is an independent agency that is funded by the federal government to help support many artists around the U.S. It has successfully been granting artists of every kind and has benefitted thousands of individuals and communities since its establishment in 1965. The NEA has had a huge impact in the development and the preservation of dance, design, folk and traditional arts, literature, media arts, museums, music, opera, theater, and visual arts (arts.gov). Over the yearsRead MoreNative American Art : A Modern Artist Kent Monkman1530 Words   |  7 Pages The history of European presence on the North American continent is tragic and violent for the indigenous peoples. Though Europeans brought with them horses and materials, such as cotton that were more easier to work with than animal hides, ultimately Euro-Americans took more than they ever gave. Native American art shows some of that battle to retain their identity as people under the marginalization Euro-Americans. That marginalization has happened from the first exposure of Europeans to NorthRead MoreEducation, Science, And Language Arts Essay1713 Words   |  7 Pages Education has changed in some aspects of how it is expected to be taught. In the past, during the race to the moon, education was to be taught narrowly in math, science and language arts. The mindset was to expand the amount of knowledge as far as necessary to become an engineer. The children who were smart enough, or motivated enough to do well in these subjects would become engineers while the rest were to tak e up smaller jobs such as fast food employees. The scale of knowledge was not veryRead MoreThe Importance of Education Essay1427 Words   |  6 PagesMost people will argue that college education in fields like traditional liberal arts and career-oriented subjects such as business, engineering and science is a stepping stone to success, and I agree because it provides one with broad knowledge, increased opportunities and greater potentials to succeed in life. The traditional liberal arts have been the foundation of advanced learning since dateless times. The idea that traditional liberal arts education at college level gives broad knowledgeRead MorePennsylvania Musical Arts 1421 Words   |  6 Pagesto enrich misguided young people, groups such as the Harrisburg Symphony Orchestra, the Pennsylvania Academy of Fine Arts, Pennsylvania Ballet, and the Pennsylvania Academy of Music. All of these groups help channel creativity and enrich minds so that kids can use their talents to better their own lives, and expand their horizons past that of what they know. Through music and the arts, these organizations expand the horizons of the communities around them, and they teach people, both child and adult

Literature Review Strategic Information System

Question: Discuss about the Literature Reviewfor Strategic Information System. Answer: Literature Review: The notable entities which have been illustrated in this report include the evaluation of an organizational structure and the related operational disadvantages. Description of the method for system acquisition for the organization could be noted as a prominent highlight of the report. The assignment also reflects on the process of developing and adoption of packages of accounting software (Ali Haslinda, 2014). Specific discussion on the market for Tricor Australia that has been selected for the report by referring to its capabilities as a known accounting enterprise in Australia reflects on the implications for market adaptability by implementing information systems (Boonstra, 2013). The experience of Tricor has enabled it to acquire progressive growth in a minimal span of time thereby implying plausible inferences towards its capability to address a diverse assortment of business requirements placed by clients. The emphasis of the organization on addressing innovative as well as entrepreneurial business needs has also been noticed as promising indicator of the organizations drive and passion for accomplishing competitive advantage. Tricor Australia has depicted cognizable improvement in the market of technical and commercial accounting services and has acquired the reputation of a potential player in the industry. Requirement of financial consultancy services by CFOs of prominent organizations as well as SMEs is also identified as a rationale for the companys consistent development. The capabilities of Tricor in provision of professional accounting services has led to the formation of a reliable network of professionals in the domain of finance throughout Australia as well as other prominent locations around the world such as Malaysia, Indonesia, United Kingdom and Japan (Dance, 2016). The cross border operations of the organization are not limited to these countries alone and the strategic expansion initiatives have led to promising fulfilment of organizational needs as well as client requirement in every area served by Tricor Australia. The innovative measures of the organization have successfully induced favourable outcomes such as improvement of net worth of the company alongside improving the returns for clients of the organization (Dance, 2016). Flat organizational structure can be assumed as the organization structure that can be observed in case of Tricor Australia. The organizational structure is characterized by the elimination of majority of roles and responsibilities of the middle management thereby leading to exclusion of a large share of functions of middle management. The elimination of notable functions of the middle management reflect on the reduction of gap between the top management and the ground level staff such as employees in the sales department, customers and staff working on the frontline (Farantos Koutsoukis, 2016). One of the profound advantages that can be obtained from the flat organizational structure refers to the breadth of the structure that facilitates noticeable reduction in response time of the organization. Response time could be defined from the perspective of variable customer preferences and conditions in the external environment (Haron, Sabri Zolkarnain, 2013, November). The distinct domains of the accounting software package for Tricor Australia could therefore be associated with the single flat organizational structure with negligible indications of support for a hierarchical organizational structure. The foremost entity supported by the domains of accounting software package of Tricor is the promotion of Group Policy development through integration of GPO in the computer units and users in context of the company (Hoque, Hossin Khan, 2016). The implications of Group Policy suggest that it is invulnerable to the organizational structure alongside indicating that users could not perform activities such as WMI filtering and creation of custom GPOs. The organizational structure of Tricor can be utilized for assignment of policies within the group and ensure feasible resource management owing to the observation of a logical nature. The observed flat organizational structure in case of Tricor Australia is capable of facilitating plausible advantages albeit with the concerns for specific issues and setbacks that can be observed in the operational aspects of the organization (Hovelja Vasilecas, 2013). The management is always at the risk of losing control over operations in a flat organizational structure and in case of Tricor Australia, the massive scale of the flat organizational structure could be reflective of concerns for threat to the operational systems due to disparities in distribution of managers and employees (Josiah, 2013). The management of the organization has to face considerable difficulties in terms of control due to lack of human capital for checking unrequited behaviour as well as support staff for following up on the decisions implemented by the senior management of Tricor. These implications could lead to formidable setbacks for the working relationships among individuals in a group leading to setbacks for management of human resources (Josiah, 2013). The management can face consider notable setbacks in context of personal interactions with employees. The implications of the development of personal interactions of the management with employees can be observed in the maintenance of trust alongside ensuring accountability and responsibility among employees for their work as well as for maintaining their professional commitments to the organization (Kummer Schmiedel, 2016). The management also faces noticeable limitations in the form of reduction in employee morale, authority issues, power struggles and ambiguities among employees pertaining to organization management. Employee retention can be a profound issue that can be observed in case of the flat organizational structure noticed in Tricor Australia. The performance of employees in the organization has to be dependent on the precedents of searching consistently for cognizable improvements in the company profile apart from the improvement in their salaries are reflective of profound concerns for realizing job satisfaction (Lee, et al., 2015). Employees could face considerable inclinations towards acquiring job positions in other companies where they perceive higher recognition of their personal efforts and contributions to development of the organizational profile with the references to increment in pay raise as well as promotions assigned to them. Flat organizational structure is accountable for potential setbacks for organizational growth and the crucial nature of change alongside the associated apprehensions can be major pitfalls for the company. The management of Tricor Australia can consider refraining from creative opportunities by inducing efforts for maintenance of organizational structure leading to reduction of prospects for the long term growth of the organization (Luse, et al., 2013). The flat organizational structure is also accountable for proliferation of unhealthy competition among employees thereby causing reduction in motivation of employees and increasing the confusion among employees. The reasonable system acquisition method for Tricor Australia would be a custom developed software since the processing requirements in the organization are specific for the organization thereby requiring own application software. The custom development of the application software can be ensured through the programmers available with the company who can coordinate with the analysts in order to establish internal information technology framework that can support the development of software on custom basis (Rajendran, 2015). The organization could implement the services of a computer agency or software development organization for accomplishing this objective which seems irrational owing to the large magnitude of the organization and the availability of a full-time development team. The final outcome of the development process is custom developed software that addresses the variable processing requirements of company and therefore suits the specific requirements of Tricor. The notable benefits that can be obtained from the custom developed software system acquisition method refer to fulfilment of the organizational requirements precisely and since costs of the system acquisition method would not bother Tricor due to global scale of operations, the system acquisition method provides viable implications towards cost effective solution for accounting information management. The flowchart for an organizations sales procedure (as shown in Appendix I) can be considered as a major requirement for the selling of products of Tricor Australia. Sale can be defined as the institution of a relationship between customer and vendor alongside promoting the completion of the prospective stage (Rasiah, 2014). The providers of services and goods by utilizing the channel of salespersons the objective is accomplished by the completion of sales as a response to request, appropriation and acquisition initiatives for the organization (Ren, et al., 2015). The communication of product title and the relevance of the product price with the application features and the obligations that can be derived on behalf of seller for passing ownership. The threats or setbacks that have been recognized in the organizations systems are profoundly reflective of the threats to the data security of Tricor Australia. The threats posed by hacking and the varying insufficiencies in the hardware and information systems framework could lead to detrimental consequences such as theft of confidential data related to the organization and the information pertaining to employees. These implications could account for cognizable setbacks in the custom developed software system implemented by the organization. The development of accounting system package and integrating them in the organizational framework are considered as imperative requirements for leveraging the advantages of accounting information systems for Tricor Australia. The necessity of technical support is crucial for the organization to capitalize on the prominent advantages of the accounting information systems which can be observed in the support facilitated by the Internet across varying telecom installations. The internet has become a common substrate for varying information networks and hence it indicates profound requirement for adoption in context of implementation of accounting software packages (Wali, Sadq Rasheed, 2016). Human resource management functions also require promising developments in the diverse sectors of training, computer centres, technical skills and accounting and should be facilitated to the staff at all times (Rajendran, 2015). The prominent insufficiencies in the domain of design, utilization and development of IT and accounting information systems could be derived from the lack of a functional accounting software package. Human resource can be considered as the primary entity which could dictate the operational efficiency of the computerized custom accounting software package. Therefore the software package presents promising implications towards the requirement of workforce involvement in the management of the software. Tricor Australia has noticeable competences in terms of technology based innovation that leads to adoption of computerized accounting system. The adoption of computerized accounting software reflects on the increment in organizational efficiency through reduction in delivery time and pricing for products and services alongside inducing operational development initiatives. The distribution of accounting software packages in diverse markets has depicted considerable change over the period of last 10 years indicating drastic modifications from country to country (Kummer Schmiedel, 2016). Existing market size for the accounting software packages reserves approximately 65% of total market share. However, the significance of market share in determining efficiency of accounting software packages can be undermined on the grounds of subjective nature of market share. The tax and audit services provided by the accounting software package can be considered as credible source of revenue owing to the independence of their demand from economic conditions. Accounting software packages are noticed for providing advisory services through incorporation of innovative technology such as data analytics and cloud computing services. Presently the Australian accounting software industry is dominated by names such as Xero, Intuit and MyOB leading to prominent levels of competition. The requirements for monitoring accounts and maintaining them flexibly could be imperatively observed in the case of every organization and hence the need for clipping off the conventional accounting frameworks and physical maintenance of accounting records became prominent. Therefore accounting software packages became highly popular in the Australian market in order to fulfil the above mentioned requirements. Adoption of accounting software packages is largely associated with the objectives for reducing tiresome paperwork that can lead to concerns for omission and commission as well as intensive use of time and financial resources. One of the profound challenges faced by companies in case of adoption refers to the lack of autonomy among various business units which leads to pressure on the accounting department for reviewing the accounting reports of other departments alongside removing any superfluous additions, inappropriate formats and duplication . The control of data security could be facilitated by the approach for information centric security alongside protection of cloud data leading to acquisition of competitive advantage for Tricor (Farantos Koutsoukis, 2016). Presently, customers of accounting software packages depict profound gaps and challenges such as weak reporting framework, outdated modules, and security threats, lack of features and accuracy, higher costs, lack of efficiency, access of foreign parties to the software. The accessibility of data is also a profound concern of system users since input of data is easily possible whereas extracting data could not be as flexible which invites concerns from application developers to make the software accessible and friendly for end users of the software (Kummer Schmiedel, 2016). Conclusion: The report presented a comprehensive literature review pertaining to the application of accounting software packages in context of a selected company, Tricor Australia. The report emphasized on limitations placed by organizational structure and the concerns of varying scales of operations of companies. Other noticeable highlights of the review are directed towards the concerns for data security in the information systems alongside accessibility of data for end users. References Ali, R. M., Haslinda, R. (2014).The impact of culture on strategic information systems planning: a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Business Information Systems at Massey University, Manawatu, New Zealand(Doctoral dissertation, Massey University). Boonstra, A. (2013). How do top managers support strategic information system projects and why do they sometimes withhold this support?.International Journal of Project Management,31(4), 498-512. Dance, S. G. (2016).InfoPreneurs: the hidden people who drive strategic information systems. Springer. Farantos, G. I., Koutsoukis, N. S. (2016). Strategic Information Systems Planning Of Public Sector In Economic Crisis: An Integrated Framework.European Scientific Journal, ESJ,12(19). Haron, H., Sabri, S. M., Zolkarnain, Z. N. (2013, November). A situational analysis of Strategic Information System Planning in the context of a Malaysian SME. InResearch and Innovation in Information Systems (ICRIIS), 2013 International Conference on(pp. 539-543). IEEE. Hoque, M. R., Hossin, M. E., Khan, W. (2016). Strategic Information Systems Planning (SISP) Practices In Health Care Sectors Of Bangladesh.European Scientific Journal,12(6). Hovelja, T., Vasilecas, O. (2013). A model of influences of environmental stakeholders on strategic information systems planning success in an enterprise.Technological and Economic Development of Economy,19(3), 465-488. Josiah, A. (2013). Business leverages on strategic information systems in Nigeria.International Journal of Learning and Development,3(1), 212-220. Kandjani, H., Mohtarami, A., Taghva, M. R., Andargoli, A. E. (2014). Classification and comparison of strategic information systems planning methodologies: a conceptual framework.International Journal of Enterprise Information Systems (IJEIS),10(1), 1-10. Kummer, T. F., Schmiedel, T. (2016). Reviewing the role of culture in strategic information systems research: a call for prescriptive theorizing on culture management.Communications of the Association for Information Systems,38(1), 5. Lee, T., Ghapanchi, A. H., Talaei-Khoei, A., Ray, P. (2015). Strategic Information System Planning in Healthcare Organizations.Journal of Organizational and End User Computing (JOEUC),27(2), 1-31. Luse, A., Mennecke, B., Townsend, A., Demarie, S. (2013). Strategic information systems security: definition and theoretical model. Rajendran, R. (2015). Influence of Information Systems Strategic Orientation on SMEs' Perception of Export Barriers [dagger].South Asian Journal of Management,22(2), 119. Rasiah, R. (2014). Book Review: Social Sciences and Knowledge in a Globalising World, edited by Zawawi Ibrahim, Petaling Jaya: Malaysian Social Science Association and Strategic Information and Research Centre, 2012, 499 pp.Institutions and Economies (formerly known as International Journal of Institutions and Economies),6(2), 137-140. Ren, G., Huang, Z., Lu, L., Hua, J., Wang, J. (2015). Method of generating strategic guidance information for driving evacuation flows to approach safety-based system optimal dynamic flows: Case study of a large stadium.Journal of Systems Science and Complexity,28(3), 606-622. Wali, A. I., Sadq, Z. M., Rasheed, J. S. (2016). The Role of Strategic Information System Characteristics on Customer Service Quality (An Empirical Study at Soran and Sardam Private Hospitals in Iraqi Kurdistan Region Erbil City).International Journal of Humanities and Cultural Studies (IJHCS)? ISSN 2356-5926,3(2), 1778-1790.

Improving Processes Essay Example Essay Example

Improving Processes Essay Example Paper Improving Processes Essay Introduction Improving Processes: Chipotle Mexican Grill This report is to discuss the findings from observations made at the Chipotle restaurant on Orange Avenue in downtown Orlando. Observations were made on Monday August 9, 2010 with the first time frame from noon to 1 p. m. and the second time frame from 3 p. m. to 4 p. m. These observations are used to make recommendations on managing queues, process capability, and statistical process control. Observations from the two time frames will provide information regarding the process design of customers placing orders, preparation, and payment, employee duties when not preparing orders, along with the number of customers served. A stop-watch and a note pad were used to collect information. According to Chase, Jacobs, Aquilano (2005) a company must design the product or service to be produced or delivered at a reasonable cost. Chipotle has accomplished this task. Customers receive a made-to-order menu selections consisting of a burrito, burrito bo wl, crispy or soft tacos, or a salad. Selections include chicken, barbecue or free-range pork, and steak along with beans, rice, guacamole, four types of salsa, sour cream, cheese, and lettuce. Beverage items include beer choices. Customers can place orders online with payment on a secure, password protected site, faxing an order form, or using an I-Phone application. Queues A rope divider is used at all times that guides customers to the order point. I visit Chipotle on a regular basis during peak times and I find the system adequate in moving customers through the process. Employees appear well trained in preparing the selections quickly without error. Improving Processes Essay Body Paragraphs A sign should be placed to direct the pick-up of phone, fax, or I-Phone orders. Performance Metric and Process Capability The output of Chipotle is the customer purchase of menu items. To gather data for Chipotle’s service process, I collected information on the number of customers served in one hour with respect to the number of employees on the prep line. During the peak time of noon to 1 p. m. 63 customers were served with an average of 57 seconds to complete the order. During the slow time of 3 p. m. to 4 p. m. with 18 customers were served. During the slow time employees engaged in more pleasantries with customers and customers took ore time in choosing items so a little more time was used to prepare the order. Customers and employees likely feel some sense of pressure during peak times to place the order to keep the line moving. When employees were not preparing orders they were busy with other maintenance items such as refilling food items, cleaning, and stocking bevera ges, bags of chips, the condiment station, and bags for to-go orders. At Chipotle, the process is simple and streamlined as shown in the flow chart at the end of the paper. During my observations, three employees worked the assembly line in both periods. The steps in building a burrito are: Employee #1: Order taking-the customer orders a burrito and then heats a flour tortilla in a press and places on a foiled wrapping paper and passes to Employee # 2. Employee #2: Employee starts building the burrito with customer choices. Employee scoops additional items from sectioned station bins containing options and layering each item in the burrito. Customer continues to makes selections until no selections remain; the burrito is then complete. If a side of guacamole is ordered then the employee scoops a portion and places it into a separate container and caps. For dining in: burrito is placed on a tray and passed to the cashier. To-go: burrito is wrapped tightly in the foil paper and marked so the cashier knows what to charge. Employee #3: Dine-in: employee asks if customer wants a drink or chips. If yes, the employee pulls items and places on the tray and rings up the order. If no, employee rings up order. To-go: employee asks if customer wants a drink, chips; if yes, employee pulls items and places in the bag, and rings up the order. If no, employee rings up the order. Employee processes payment in the form of cash, credit, or debit card. For cash payments, cashier takes cash and makes change. For credit or debit payments, cashier takes card, swipes in the card system where a receipt is automatically printed, hands receipt to customer and customer is on their way. No signature is required. Bottleneck During the peak collection period there was a bottleneck with employee #2 because of the number of items chosen for the order and again at employee #3 when processing payment. Employee # 3 handles the packaging, drinks, chips and payment which when added together equals more time than the two previous steps. Part of this time is because customers are deciding on a beverage and whether they want chips. Of note, a bottleneck also occurred at employee #2 when adolescent’s were placing orders because they had difficulty making choices among items in part because they weren’t sure if they would like an item or because they were waiting for their friend to make a decision. Recommendations are needed for employee #2 and employee #3. Learning Curve The menu selection at Chipotle is a key factor in the service provided. Selections are in front of the preparer and customer so the learning curve for both is very low; items are placed in the line in the same sequence every day. An employee can be trained in a few hours because of the ease of use. The quality of the food is high. Chipotle employees are high performers so fewer employees are needed to operate a store. The day of my visit there were six employees: three worked the order line, one o n the grill, one to keep the other ingredients ready for use and the store manager. Chipotle appears to be a lean operation. Process Design Chipotle has a basic design process where order taking, food assembly, and payment is in sync. Chipotle offers a self-serve condiment bar. Chipotle accepts credit/debit cards but does not require a signature, which saves time and makes the process more efficient when it comes to time metric. Chipotle has a short lead time from order placement to order completion. Chipotle offers some food promotions that are also processed quickly. Statistical Process Control During my observations, I did not see any customers return a food item for replacement nor did I observe any food being destroyed because it was considered unusable. Chipotle appears to have controls in place for when to cook the meat to avoid waste. Chipotle can adapt quickly from a slow period to busy period quickly. The backup system of having items available for replacement in the produ ction line saves time. Chipotle takes pride in offering healthy, high quality food choices from sustainable resources. Chipotle contracts with certain farmers who agree to meet the requirements of Chipotle for the products they serve; products are rarely purchased for use outside the United States. Six Sigma Using the words of Edward Baker, former director of quality at Ford Motor Company, â€Å"Until you reach agreement on what constitutes a service defect, your Six Sigma effort will likely disappoint. According to Deming, â€Å"People don’t cause defects, systems do† (Harvard Business School, Working Knowledge for Business Leaders). Six Sigma is a beneficial tool to food service for increasing food safety. Six Sigma engages employees to provide problem-solving ideas. At the same time employees feel empowered when engaging in problem-solving solutions. Six Sigma increases service and delivery and measures output so that inputs can be available when needed further enh ancing the process and customer satisfaction as well as profits. Recommendations Additional employee During peak hours four employees can be incorporated into the line increasing station #2 to two employees. One employee can scoop the selections and the other can place the order on the tray, retrieve any chips and beverage for dining-in; for to-go orders, the same items can be retrieved to the counter and the cashier can complete the transaction while the order is bagged. This solution could accommodate more customers during the rush period reducing wait time. Of note, to-go orders using an additional employee could result in slowing the process if this employee and the cashier are not in sync. During slower times the extra employee can prep food items, stock work and condiment stations, clean, drinks, bags, empty the trash, and allow time for breaks. Menu additions Chipotle should consider adding soup or chili to the menu, create a children’s menu, and smaller portions. Side orders of rice and beans could be offered for those who do not want rice and/or beans in their burrito or tacos. Additional items could cause bottlenecks because more choices would be available but additional items would increase profits and a broader customer base. A slight learning curve would exist for a short amount of time because the station set-up would be altered slightly and additional tasks would have to be performed e. g. spoon soup into a bowl. Payment Process One recommendation would be to have the cashier only accept payments because multiple tasks for Employee #3 slows the process cycle time. A lower cycle time allows maximum output that increases revenues. Another recommendation would be to install change dispensing registers. These registers would save time and provide more accuracy in dispersing change. To-go Orders Signage should be placed for customers picking up phone, fax, and I-Phone orders. This is not clearly marked when entering the store and could cause c onfusion and delays. During peak times, there should be an additional station for prepaid to-go orders so customers do not have to wait in line or cause a delay in the queues because the cashier has to stop and give the customer the order. Any order placed by phone, internet, or fax should be prepaid using a credit card to expedite service. Promotions Chipotle should increase the number and frequency of promotions. With today’s economy, customers want the best quality for the least amount of money. Chipotle’s main menu items are well priced between $5. 75 and $6. 50 and the portions are large so there is value in the meals. In conclusion, the assembly line process used by Chipotle works well because of the limited number of items on the menu. The core functions of the three employees are on the assembly line with backup food items close by to allow easy retrieval to continue the process. Having to leave the line and go to a kitchen area for more items would significant ly impact the process. Chipotle maintains a strong customer base because a quality meal is sold for a low price with excellent service. Recommendations for prepaid orders and additional employee should be strongly considered. Building a Burrito Peak Period Building a Burrito Slow Period References Chase, R. , Jacobs, R. , Aquilano, N. (2005). Operations Management for Competitive Advantage. (11th ed. ) McGraw-Hill/Irwin. Harvard Business School, Working Knowledge for Business Leaders. Six Sigma Meets the Service Economy – Six Sigma: It’s Not Just for Manufacturing. Retrieved August 9, 2010. http://hbswk. hbs. edu/archive/3278. html We will write a custom essay sample on Improving Processes Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Improving Processes Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Improving Processes Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

The Inclusive Classroom Best Supports Student Success

The Inclusive Classroom Best Supports Student Success Federal law in the United States (according to the IDEA) prescribes that students with disabilities should be placed in their neighborhood school with as much time as possible in a general education setting. This is LRE, or Least Restrictive Environment, provides that children should receive educational services with their typical peers unless education there cannot be achieved satisfactorily even with appropriate supplementary aids and services. A district is required to maintain a full range of environments from least restrictive (general education) to most restrictive (special schools).   The Successful Inclusive Classroom Keys to success include: Students need to be active - not passive learners.Children should be encouraged to make choices as often as possible, a good teacher will allow students some time to flounder as some of the most powerful learning stems from taking risks and learning from mistakes.Parental involvement is crucial.Students with disabilities must be free to learn at their own pace and have accommodations and alternative assessment strategies in place to meet their unique needs.Students need to experience success, learning goals need to be specific, attainable and measurable and have some challenge to them. What is the Teachers Role? The teacher facilitates the learning by encouraging, prompting, interacting, and probing with good questioning techniques, such as How do you know its right- can you show me how?. The teacher provides 3-4 activities that address the multiple learning styles and enables students make choices. For instance, in a spelling activity a student may choose to cut and paste the letters from newspapers or use magnetic letters to manipulate the words or use colored shaving cream to print the words. The teacher will have mini-conferences with students. The teacher will provide many learning manipulatives and opportunities for small group learning. Parent volunteers are helping with counting, reading, assisting with unfinished tasks, journals, reviewing basic concepts such as math facts and sight words. In the inclusive classroom, a teacher will differentiate instruction as much as possible, which will benefit both the students with and without disabilities, since it will provide more individual attention and attention to What Does the Classroom Look Like? The classroom is a beehive of activity. Students should be engaged in problem solving activities.   John Dewey once said, the only time we think is when were given a problem. The classroom that is child centered relies on  learning centers to support whole group and small group instruction. There will be a language center with learning goals, perhaps a media center with opportunity to listen to taped stories or create a multimedia presentation on the computer. There will be a music  center and a math center with many manipulatives. Expectations should always be clearly stated prior to students engaging in learning activities. Effective classroom management tools and routines will provide students with reminders about the acceptable noise level, learning activity and accountability for producing a finished product or accomplishing the center tasks. The teacher will supervise learning throughout the centers while either landing at one center for small group instruction or creating Teacher Time as a rotation. Activities at the center take into consideration multiple intelligences and learning styles. Learning  center time should begin with whole class instructions and end with whole class debriefing and evaluation: How did we do with maintaining a successful learning environment? Which centers were the most fun?  Where did you learn the most? Learning centers are a great way to differentiate instruction.  You will place some activities that every child can complete, and some activities designed for advanced, on level and remediated instruction. Models for Inclusion: Co-teaching:  Often this approach is used by school districts, especially in secondary settings.  I have often heard from general education teachers who are co-teaching provide very little support, are not involved in planning, in assessment or in instruction. Sometimes they just dont show up and tell their general ed partners when they have scheduled and IEP.  Effective co-teachers help with planning, provide suggestions for differentiation across abilities, and do some instruction to give the general education teacher the opportunity to circulate and support all the students in a classroom. Whole Class Inclusion:  Some districts (like those in California) are placing dually certified teachers in classrooms as social studies, math or English Language Arts teachers in secondary classrooms.  The teacher teaches the subject to both students with and without disabilities and carries a caseload of students enrolled in a specific grade, etc.  They would most likely call these inclusion classrooms and include students who are English Language Learners or struggling with grades. Push In:  A resource teacher will come into the general classroom and meet with students during centers time to support their IEP goals and provide small group or individualized instruction.  Often districts will encourage teachers to provide a mix of push in and pull out services. Sometimes the services are provided by a para-professional at the direction of a special education teacher. Pull Out:  This sort of pull out is usually indicated with a Resource Room placement in the IEP.   Students who have significant problems with attention and staying on task may benefit from a quieter setting without distractions.  At the same time, children whose disabilities put them at a significant disadvantage with their typical peers may be more willing to risk reading aloud or doing math if they arent worried about being dissed (dis-respected) or mocked by their general education peers.   What does Assessment Look Like? Observation is key. Knowing what to look for is critical. Does the child give up easily? Does the child persevere? Is the child able to show how he got the task right? The teacher targets a few learning goals per day and a few students per day to observe for goal attainment. Formal/informal interviews will help the assessment process. How closely does the individual remain on task? Why or why not? How does the student feel about the activity? What are their thinking processes? In Summary Successful learning centers require good classroom management and well known rules and procedures. A productive learning environment will take time to implement. The teacher may have to call the whole class together regularly in the beginning to ensure that all rules and expectations are being adhered to. Remember, think big but start small. Introduce a couple of centers per week. See more information on assessment.

Faux Fur for Real Article Example | Topics and Well Written Essays - 1000 words

Faux Fur for Real - Article Example Fashion directors and designers have been increasingly surprised with the ongoing trend of high end sales of faux fur products. Major online sites and retail stores inclusive of the high end designer brands as well as the mass market retailers have been showcasing huge stocks of materials and garments which look like cheetah, beaver or mink. However, the surprising points which the article depicts are that the materials coming from Japan and Europe are extremely high in terms of quality and sustainability. Moreover they offer greater variety in terms of designs and textures and at the same time come at a lower price than real fur. In other words, the article speaks about the emerging trend towards consumption of faux fur over real fur over the years both by the general public as well as the celebrities. Objective of article The objective of the article is to put forth the various attributes of faux fur which has made it immensely popular among consumers. Some of the products which ha ve helped to have an edge over real products are that they allow greater flexibility and resistance towards tough conditions and hazards. Additionally, they are also available at much lower prices in comparison to the products which are made of real fur. ... The target market comprises of both the males and females in society belonging the group mentioned in this context. Globalization has knit the entire world into a single unit which has caused considerable intermingling of the western and the eastern cultures of the world. Thus the influence of the western cultures on the Asian nations has been very prominent and inevitable. With the economic development and improvement of nations, the youth have been increasingly attracted towards stylish products, commodities and accessories. The general consumption of fashionable dresses and products has seen a rise over the years. Thus it is imperative that the use of fur products and accessories would be high in most nations. However, greater demand of the product would be felt from nations having cooler temperatures. Thus the target markets would comprise of the youth belonging to those nations having cold and mild temperatures rather than the tropical countries. Considering both the fashion tre nds as well as the environmental conditions faux fur would be increasingly demanded more in the western countries which demands greater protection on cold temperatures and also showcases the latest fashion trends in the world. Designers and manufacturers must be updated about the latest consumer trends in the sector which the article does successfully. The article provides a very clear depiction about the changing consumption trends of fur products and the emerging changes taking place over the years. The retailers, manufacturers and designers would be benefitted greatly from the trend which the article seeks to put forth. Marketing Concepts The article depicts a marketing strategy

Government 2 Assignment Example | Topics and Well Written Essays - 750 words

Government 2 - Assignment Example They are called standing panels for they handle specific subjects e.g. Agriculture or Armed Services. Woodrow Wilson was right since when the committees of Congress are on, all members are involved in giving full attention to a specific issue and this carries the highest chance of giving better result. The majority party manages to control all the committees of the house by having more numbers in the house and in the committees. The party does so as to ensure that the party fulfils the goals it had for the administration. The policies that are practice by the United States include: treaties and alliances, the United Nations, nuclear weapons testing international trade, the defense budget and also foreign economic and military aid. The right of legation has always been respected as diplomats act as the proxies of their countries and respecting and ensuring their welfare maintains the important relations that exist between nations. This country will never be fully protected from terrorism as America hoses most of these terrorists who have infiltrated the country. However, if more vigilance and surveillance is done, terrorists might be kept at

The Crush Is A Short Film Film Studies Essay

The Crush Is A Short Film Film Studies Essay The film starts off with a white text saying a purdy picture production behind the text a black background appears. As it clears up you can hear a soft and strong womans voice saying three words Reveal, Pretend and love. This leads to an Establishing shot which sets up a classroom scene, suggesting that the woman is a teacher the camera has a long shot of the teacher; the camera goes around the room which shows all the kids in the classroom. Warm colours are implicated to show a positive attitude towards the teacher which applies those three words that should to be learned. There is a shot with a young boy the camera has a close up shot of his face to show his kid like emotions, there are birds singing in the background also with the soft music playing. By looking at the young boys face tells me that his emotions are dreamy towards the teacher and hasnt been paying attention. The school bell goes off in the background, which courses the students to leave class which creates a medium shot. Ardal the young boy sitting at his desk and still dreamy hears Ms Purdys voice saying his name; the lighting is a sense of Joy and good. A medium shot is used as he calmly walks to Ms Purdys desk, a tracking shot follows him to show Ms Purdy curiosity and interest with what Ardal has got. Ardal gives her the ring Ms Purdy was surprised and also great full the lighting is a sense of Delight which contrasts with the colour and sends him of to have a great weekend. A head on shot is used while Ardal walks home therefore the action comes straight to the audiences. He arrives home he starts to have dinner with his parents, sitting right in the middle with his parents sitting on either side of him which creates a medium shot. The light suggests that of a delight and also the colour is a calmer, relaxed feeling. A close up shot of dad emotions suggesting to be interested, he asks everybody about their day but also continuing about his story of the day. He tells his son the exciting story with his facial expressions makes the story even more exciting to listen to which becomes into a swish Plan. Ardal all of a sudden asks his mum about when is the prorate age to get married. The dad is shocked with this statement and looks at his wife with disbelieve. His wife answers and asks why have you got some news of us but with a smart response he says that hell keep his mum posted about marriage. After dinner he is in his room a low angle shot is used, he op ens up a Ten year planner diary goes to the year 2015 month 22-28 page and writes down Marry Ms Purdy. He looks at the text after his done writing which is an Aerial shot; dim lighting is implemented to suggest a Force and strength. A long shot shows Ardal enjoying himself and using a public bin as a prop, a feeling of happiness which suggests warm colours. Also a soft but enjoy full music plays in the background suggesting that its a nonviolent act. Ardals mum walks out of the shop she looks at her son and yells come on Ardal with a sense of being in a rush. The music stops playing, Ardal follows his mum he immediately faces the ground. As he walks a ring of a door bell goes off on the background suggesting that someone he matter know is walking out of a shop. He hears a soft but kind voice saying hello Ardal with excitement he recognises the voice and immediately looks up, his eyes brightens up with excitement that its really Ms Purdy. She complements on his new shoes a high angle shot is used at the same time a close up shot of her new ring to show Ardal but he doesnt recognise the ring. A High Angle is used to show how powerful Pierce is, while Ms Purdy is talking about the ring and how they are engaged. Pie rce isnt interested at all and seems to be in a rush to watch a football game. He pulls Ms Purdy away from the conversation which automatically ends the conversation and leads her away. Close up shot of Ardals emotions with an angry facial toward Pierce is implemented. Ardal is back in his room, the colours give the sense of anger and also the dim lighting. He rips a page out of his diary it seems to me that his crunching up the page was he wrote Marry Ms Purdy. A close up shot is used when He throws the paper on the floor and stomps on it, which suggests anger towards the idea of getting married. A scene with dim lighting suggests the idea of death which shows Ardals dad examining a gun; he hides the gun on the top section of the wardrobe from reach. Ardal stands near the door peaking as his dad hides the gun, he shows a lot of interest towards the gun. Ardal comes back in his room, he reattaches the crunched up paper to his diary. At the same time he looks to his side and stares at a poster of a cowboy that is having a challenge a duel to the death. Suggesting a high angle shot with the sense of power he wants to be over Pierce. A grey golf Volkswagen is packed outside the school. Pierce is waiting for Ms Purdy; he looks frustrated that she is always the last teacher to leave school. A sudden knock on the car window, Pierce calmly puts the window down. As the window goes down, there is a close up shot of Ardal standing beside the car fearless he demands him not to marry Ms Purdy, she is mine Ardal says. Pierce laughs with joy and disbelieve he explains that its never gone happen. Ardal demands a duel to the death, he tells Pierce where and when to meet him of this challenge the lack of communication suggests a dim of lighting. A Reverse angle is used as Pierce accepts this challenge with a laugh he also asks with a childlike behaviour which weapons to bring. Ardal says pistols, he calmly walks away. Ms Purdy comes and sits inside the car, the lighting in the car suggests a sense of Innocences. A Head on shot is used again when Ardal walks home but his facial emotions suggests a seriousness, it seemed to me t hat he is planning ideas while his walking home. Ardal is back in his parents room sitting on their bed, a high angle is used and the lighting once again gives of Death and evil look to the scene. While Ardal stares up giving him a low angle shot of the wardrobe where his dad has hidden the gun, the background music play which helps with the senses of stargazing a plan of attack. Pierce is once again waiting of Ms Purdy at the school but this time his in an energetic mood of his close up facial expressions. Ms Purdy walks to the car and sits inside. She and Pierce connect lips with a kiss, as the kiss ends. Ardal is given a long shot therefore tells us that his standing in front of the school doors the shot was taken from the car pointing towards Ardal which also gives him a horror look. Pierce gets out of the car while Ms Purdy is trying to calm him down also letting him to leave it alone his just a kid. Engorging her, Pierce leaves and closes the door behind him which leaves Ms Purdy worried suggested by the dim lighting and also the close up shot. Pierce walks into a four walled concrete room, Suggesting to me that it looks like a squash room with one white line going across and one thick line at the bottom going across the wall. The Camera zooms into his face and then out, which gives him a side view. In the shot Ardal appears by the door Pierces full body turns around to look at him, Ardal drops his bag on the floor. Ardal asks Pierce were is his pistol but he doesnt care about this problem, he pulls out a gun and points it to Pierce a close up shot of him holding the gun, helps to determine that idea. His shocked with Ardals actions also thinking it might be a fake gun but Ardals knows its real. Ms Purdy walks into the building she sees Ardal pointing a gun at Pierce. A close up is used to determine how afraid she is of what might happen next. Pierce begs him to put the gun down but Ardal is determined to kill Pierce and stop him marring Ms Purdy. The lighting of scene suggest a more Evil which also is Death , Ardal activities the trigger of the gun aims it at Pierce, Pierce going down on his knees and tells the true about why he got engaged to Ms Purdy just to shut her up about marriage. As Pierce yells at Ms Purdy to call the cops, Ardal shoots a big loud bang goes off. The camera shots move around with Pierce as he flows to the ground, a close up shot comes back to Ms Purdy as she screams wit h fear. A close up shot of Ardals face shows his eyes not blinking once and fearless. A Blank screen shows for 3 Seconds Slowly the blank screen disappears. Orange ball roles across Pierces body, a close up of his eyes opening and realising that his not dead. Ardal looks back at Ms Purdy and says see Ms she also realises that the gun is fake, she takes out her ring and throws it at Pierce. Pierce gets up with anger towards Ardal but Ms Purdy protects him. They both leave the room, leaving Pierce alone in with disbelieve. Conclusions The director has used good angle shots for each scene to make the film as real as it can be. With the use close up, long shots, medium shots, high/low angle shots and also head on shots. The lighting was well implemented throughout the movie, with the sense of Death, Joy and good will. Colours helped with all aspects of the film mainly with lighting. Ms Purdy takes the gun of Ardal and she puts it in her handbag he explains that his dad had gotten him toy gun for his birthday and he was hiding it form him, Ardal asks if his actions are going into his report but Ms Purdy tells him that it is they little secret. Ms Purdy walks Ardal home and the back ground music is a happier and more relaxed. At the end the directors/written and also the produces name show up also with the rest of the crew members of the movie.

First time :: essays research papers

The first time event that I remember best is my first time in Blue Water. It was a life altering event for me, and I am thankful for it. I forgot what the most important thing in life was, and I became a bad person and I did bad things, in turn ended me up in jail. I have to admit it at first I was scared so bad I was sick to my stomach. I remember the thoughts that were going through my head. I kept thinking about all the movies I have seen about jail, that just made it worse, and it really bothered me that I would have to get a strip search.   Ã‚  Ã‚  Ã‚  Ã‚  Once I was there, it had a smell that I could never forget; it was a sterile smell but at the same time grungy. I had to strip in front of a guard. He took my clothes and gave me burgundy shirt and sweat pants. After your search they take you to the doctors to look at you and see if you have any problems. Then a guard will take you to the admission house, it was called Trent House. Trent has 18 hour lock up and half an hour outside time. When you are in that house it has very limited privileges, also it has big, thick metal doors that have huge locks on them.   Ã‚  Ã‚  Ã‚  Ã‚  When I walked into the range I was scared, but I was trying to look like I wasn’t. When I got out of my room, I had one guy come up and tell me to fight someone, and told me if I didn’t that him and three other guys would jump me. The way people handle things in there is extremely different then the way people do in society. You have to fight for your respect, and that’s all that counts. I found myself not as afraid once you have some respect. Its not exactly like real jail, people don’t get raped or killed, but in a way it is in the fact fighting solves all problems.   Ã‚  Ã‚  Ã‚  Ã‚  When I was transferred to Georgian House I got that feeling in my stomach again, because Georgian held people that have worse crimes and have been there longer. It was the exact same, fight and people won’t bother you. We showered alone, and we only got a little paper cup of shampoo and a little bar of soap.

Show

Variety show is about showing talents and skills using creative minds. It is a way of entertaining people and getting socialize to other persons that are new and close to you. It is also a way in improving a person’s self –confidence and to help a person in getting socialize and interact with other people. When we start practicing for our variety, we encounter so many problems like misunderstanding and lack of cooperation but it didn’t affect our performance . Instead we do our best to have a wonderful and creative show. We prepare so many things to entertain our audience like we have fire dance, band, modeling and other things.When we started to performed in front of so many people we feel nervous and happy because all of our efforts and talents are can be share and shown to other people. All of classmates are cheering to each one of us to give strength and to help boost each of one’s self-confidence. At the end of our show you can see from their faces th at they are truly happy with what they done for the variety show, you can see to each one of us the laughter and the tears in getting flat one grade in our variety show. For me our show was totally great and worth remembering for although we had so many mistakes in our performance.I realize so many things after our variety show that we need to arrive early to have much time in preparing for our variety show and when you are performing in front, you must focus on audience faces . The audience should be the central focus of everything you do. Don't go over their heads unless it's the only thing keeping you upright. Make eye contact, smile at them, and feed of that energy . I enjoyed very much our first variety show in college and I would really treasure it for the rest of my life. Submitted by: Leedee Liane S. Carbonilla

Imagery and Personification in Robert Frost´s Poem Mowing

Robert Frost was a poet known for his writings that depicted the rural lifestyle of New England around the turn of the century. In this sonnet, Frost brings our interpretation and understanding of the life of a farmer working his field to a much deeper level. Frost’s Mowing, without following the style of a Petrarchan or Shakespearean sonnet, employs the figurative techniques of personification and imagery in order to break down a farmer’s monologue and tell us how working the field is a good, rewarding occupation, not just manual labor. The form of Mowing plays an important part in the development of the sonnet’s meaning. It is unusual as it is neither a Petrarchan nor a Shakespearean sonnet in form. Instead, it takes on qualities from both of the styles. The sonnet divides up into an octet and a sestet like a Petrarchan sonnet is supposed to, but at the same time it drives toward the final couplet in its last two lines like a Shakespearean sonnet would. In the octet, Frost tells us about the whispering sound that the scythe is making as it cuts the grass, but associates it with subjective ideas like â€Å"the heat of the sun† and â€Å"the lack of sound† out in the field. (Line 4,5) The sestet then tells us that the whispering is about the â€Å"the fact† of labor, and how it is the reason the farmer does his work, because it is something real that he can always claim as a good contribution he has made. (Line 13) The importance of the sonnet’s last two lines gives it a ShakespeareanShow MoreRelatedPoems of Robert Frost Essay1556 Words   |  7 PagesRobert Frost was an American poet, and playwright who became one of the leading pioneers in poetry in the late 1800’s into the 1900’s. Frost grew up in rural New England in the early twentieth century and experienced many hardships in his life including losing his father at the young age of eleven and losing two children at very young ages. He used hi s experiences of growing up in a rural area in most of his poems. Another major them in his poems are decision-making poems usually based off of his

Analysis Of The Health Care Industry - 1088 Words

The health care industry has the highest percentage of occupational hazards of any workforce industry (SIC division structure, 2015). To control these numbers, several state and federal agencies were established to regulate risks to health and personal safety. (OSHA) is one such agency was established to cover all workforce industries, including health services and insurance. The regulatory authority of OSHA is ranged to cover many types of occupational hazards and hazard communication. OSHA procedures are intended to be carried out quickly and decisively in order to ensure and maintain the safest possible working environment and to expose and halt any activities which cause risk. OSHA established in 1970, monitor safety workers and the†¦show more content†¦In addition to the medical professionals healthcare facilities often employ a variety of employees in trades that have associated risks. Trades such as housekeeping, food service, mechanical, building, and grounds maintenance, and administration, each with their own unique set of risks (SIC division structure, 2015). A Brooklyn medical facility experienced OSHA firsthand as they were investigated in 2014 for failing to adequately protect against workplace violence. During their investigation, OSHA found that between the dates of February 7th and April 12, 2014, around 40 individual incidents of workplace violence had occurred, the most serious of which resulted in brain injuries sustained by a nurse who was attacked by a patient. All of the incidents involved staff members being verbally and physically attacked by patients and visitors, or staff members being injured when breaking up fights between patients. A witness for the investigation stated that the administration was aware of the violence and threats, but did nothing to improve the effectiveness of its ineffective workplace violence program or to increase security for employees. The medical center was found to have committed willful violation of OSHA workplace safety regulation and fined $78,000. The medical facility was given fifteen days after receiving theShow MoreRelatedFinancial Analysis On The Health Care Industry791 Words   |  4 PagesIn the modern world of the health care industry, it is vital that organization’s financial statement analyzes be kept up to date and reported accurately within their company. A financial analysis is an evaluative method of determining the past, current and projected performance of a company (Investopedia.com). Collectively, individual patients seek for superior quality of health care services and integrity from professionals who work in the hospitals with patients while serving the communities worldwideRead MoreBusiness Analysis : Health Care Industry2160 Words   |  9 Pagesarrow button. Click one of the styles under Manual Table of Contents, and then type the entries manually.î ¿ ¾ Executive Summary Health-care industry needs several reforms, especially in cost management strategies, in order to survive in a bruised-economy of 21st century. Particularly, information in health-care industry has become more ubiquitous; patients want to receive customized, personalized, on-demand information about their healthcare decisions. Innovations in technologyRead MoreTraining Needs Analysis, And The Health Care Industry2327 Words   |  10 Pages Training Needs Analysis, and the Health care industry Raymond Williams OMM 640 Dr: Katie Thiry October 12, 2014 â€Æ' Abstract The health care industry is in constant flux, continually incorporating the most current laws and regulations, up to date technology, and procedures while maintaining patent safety. This research paper will utilize a literary review to analyze the benefits of a continuous training needs analysis (TNA). The research utilized is based in the analysis of a TNA and/or resultsRead MorePost Merger Analysis On The Health Care Industry2165 Words   |  9 Pages Post-Merger Analysis The future of the health care industry is dominated by many uncertainties as it is feeling the heat of both regulatory and economic fronts. The health care industry is one of the most regulated in the United States and organizations are required to comply with a number of federal and state laws and regulations. There are financial drivers that would likely cause health care organizations to merge which means the underlying thought processes behind why two firms would expectRead MoreBusiness Environment, Innovation And Entrepreneurship : Health Care Industry Swot Analysis1695 Words   |  7 Pages Business Environment, Innovation and Entrepreneurship: Health Care Industry SWOT Analysis Laurene Foley Southern New Hampshire University  Partners Health Care is a non profit company made up of multiple top notch hospitals and organizations. Partners strives to provide patient first mentality which focuses on serving the community in Boston and suburbs the best quality of care. Partners Health Care was founded back in 1994 by two of the top hospitals in Boston: MassachusettsRead MoreSummary Of Loan Request And Borrower Relationship1398 Words   |  6 Pagesgeographical distance of the company, BUSINESS / INDUSTRY ANALYSIS: Business Evaluation: . Almost Family is an industry leader in the home health care industry. Strength’s of Almost Family include its personal and management, experience (time established in this industry), and its financial strength (see attached spreadsheet with financial statements and ratios). The company has two divisions, home health care and healthcare innovations. The home health care division has two reportable divisions, visitingRead MoreKey Factors That Promote M A In Health Care Service.1285 Words   |  6 PagesKey factors that promote M A in health care service In economic theory, M A is created by a defensive firm to make another firm more vulnerable. From a theorectical perspective, there are factors that arrive at mergers and acquisition. One major factor is to increase and maximize shareholders wealth and value. However, practitioners of U.S health care system do not follow this theory. So, what is driving health care mergers? From my perspective, I think many factors are responsible for takeoverRead MoreEconomic Tool and Concepts1121 Words   |  5 PagesEconomic Tool and Concepts The health care industry has been experience for many century the shortage of nurses. It is perceive by the health care industry the shortage of nursing supply than the demand across the country. The demand for nurses in every health care organization growth in a daily basic as the technology advance. The consumers are always demanding for more personalize and quality of health care services at the time they are seeking for health care delivery creating nurses supplyRead MoreBiotechnology Industry Analysis1121 Words   |  5 PagesBiotechnology  industry Analysis BACKGROUND The health care industry Provides health products and service which involved the leading technology of life science. It is a fast-growing industry and will continue to grow in the future because of the increasing request to the advanced medical care. The Global Industry Analysis (GIA,2009) predicted that the prescription drug market is value around $897 billion in world economy in 2015, and Asia-Pacific region is expected to have highest growth in prescriptionRead MoreCase Analysis : Systems Acquisition1220 Words   |  5 Pages The Case Analysis: Systems Acquisition Courtney Givler MHA 616 Health Care Management Information Systems Instructor Deborah Bertsch May 9, 2016 The Case Analysis: Systems Acquisition For several years, the healthcare industry has focused on information technology for advancements. Now many health care leaders are seeking more complex information management processes. Information technology has advanced health care from a paper-based industry to a virtual enterprise. Providers are

College At Oneonta For My Masters - 774 Words

All of my experiences in life have lead me to apply to SUNY College at Oneonta for my Masters of Science in Education. I have many goals, both professional and academic that are related to school counseling. All throughout school I had many inspirational school counselors that molded who I am today. This set me up for success in my college career. Upon entering college, I began to appreciate the importance of planning and organization in order to build the life I wanted for myself. While completing the application process for graduate school I realized that everything I had done over the years lead to this moment. I thoroughly enjoyed applying for schools, only because I had the confidence and motivation from my many mentors and counselors surrounding me. My friends would ask for my assistance everyday during their own educational planning and I knew I wanted to make a career out of it. During these experiences, I learned the importance of discovering a meaningful life path. This is the most important aspect I will instill in the students I work with on a daily basis. I was lucky enough to have an amazing counselor at my undergraduate college. Jennifer Rooney, Director of Career Development and Engagement at St. Joseph’s College, provided me with amazing advice regarding school counseling. She motivated me to follow through with my dream and encouraged me to use my past experiences as a way to succeed in the field of School Counseling. Working with children is myShow MoreRelatedLabeling, Law, and Americas Drug Policy Essay3279 Words   |  14 PagesAfrican-American women incarcerated for drug offenses in state prisons increased by 82.8 percent from 1986 to 1991 (USBJS). The most painful reality is the shameful disparity between opportunities for college and fast tracks to prison among African Americans. In California, where there are over three times as many college students in the state systems as inmates in state prisons, African American male inmate s outnumber African American male students by an obscene rate of five to one (Progressive InformationRead MoreAdolf Hitler: a Leadership Analysis Essay2261 Words   |  10 Pagesgoal. Internal Environment The internal environment, or the factors that Hitler can control, are in his eyes limitless. Hitler truly believed he was in control of everything. His goals were driven by hatred and a hunger for power. â€Å"Hitler was a master of nationalist appeal† (Green, 2001, pg.13), and â€Å"speech was the essential medium of his power† (Green, 2001, pg.3). The way he viewed the world he lived in, Hitler was able to control everything and everyone around him through his ability to speakRead More Masculine Discrepancies on the Frontier: James Fenimore Coopers Ideal American Man2305 Words   |  10 Pagesnot provide a single definition for this new ideal of American manliness; however, I find that Cooper does put forth a clear aversion towards the sentimental male, whom he paints as incapable of surviving the frontier. He presents David Gamut, the master of psalmody, as a sentimental male who behaves spontaneously and inappropriately on the frontier. At times, when all the othe r characters--including the women--are behaving with vigilance, Cooper describes Gamuts behavior as rather absent-minded

Parenting Psychology free essay sample

A parent has a huge if not the most effect on children development. Some children were raised in different cultures and environments than others which lead to diversity in everyone’s behaviors and personalities. For example children who are raised by foster care, single parent and abusive parents are categorically different from those who are raised from suitable two parent homes. Although various parents’ different ways and means of raising their children it is observed that the primary role of parents is to influence, teach and control. There are basically four parenting style in existence, Permissive/Indulgent parenting, Authoritarian parenting, Authoritative parenting and Uninvolved parenting. Permissive/Indulgent parenting these are the type of parents that request very few demands of their children, these children in this environment are hardly ever disciplined by their parents, and according to studies these parents are more responsive than they are demanding. They are not like the typical parent and they are very nurturing and take on the role of more of a friendly like status than a parenting one. We will write a custom essay sample on Parenting Psychology or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The impact on parenting styles often results in children ranking low in happiness and self-regulations. These children are more likely to experiencing problems with authority officials and also tend to perform low in school academics. Authoritarian parenting is highly directive and demanding, they expect their children to carry out their orders with no reasonable explanation. For example, if asked to explain, the parent might simply reply, Because I said so. Failures to do so usually result in punishment, these parents has high demands but are not responsive to their children. Authoritarian parenting styles generally lead to children who are obedient and proficient, but they rank lower in happiness, social competence and self-esteem. Authoritative parenting this type of parenting is similar to authoritarian parents, with an authoritative parenting style they create rules and guidelines that their children are expected to follow, this parenting style is much more democratic. Authoritative parents are more responsive to their children and willing to listen to questions. If these children fail to meet the expectations, these parents are more nurturing and forgiving rather than punishing. They are assertive, but not intrusive and restrictive. Their disciplinary methods are supportive, rather than punitive. This parenting style tends to result in children who are happy, capable and successful. Permissive/Indulgent parenting this parenting style is characterized by few demands, low responsiveness and little communication. While these parents fulfill the childs basic needs, they are generally detached from their childs life. In extreme cases, these parents often may even reject or neglect the needs of their children. Uninvolved parenting styles rank lowest across all life domains. These children tend to lack self-control, have low self-esteem and are less competent than their peers. Parenting styles provides us with hearty indicator of parenting functioning that predicts child well-being across a wide spectrum of environments and across diverse communities of children in essence both responsive and demanding parenting styles play a very important role in good parenting and has a very powerful effect/impact.

Mobilink Jazz Essay Example

Mobilink Jazz Essay The project in your hands follows a marketing plan in which Mobilink Jazz is discussed. The plan is simple yet with changes to Mobilink Jazz’s marketing plan. The document holds the market segmentation for this telecom service provider. Along with that it discusses the main four P’s of Maketing and future plans for each of them. Before all the above mentioned, however, we’ve discussed the telecommunication industry in detil and have carried out an analysis of the sector. In the ending we have the budgeting of the marketing end of Jazz. Hope you like the effort we’ve put into it. Happy Reading! TABLE OF CONTENTS Table of Contents Introduction5 Industry Analysis8 PEST, BCG, Porter’s 5 Forces, Positioning Map11 The 4 P’s16 Marketing Budgeting33 The New Package35 Introduction Mobilink GSM (PMCL), a subsidiary of Orascom Telecom is the market leader in providing state-of-the-art communications solutions in Pakistan. Orascom Telecom Holding S. A. E (OTH), the parent company based in Egypt was established in 1998, and has grown to become the largest and most diversified GSM network operator in the Middle East, Africa, and Pakistan. With over ten licenses covering the region, Orascom Telecom has positioned itself as a leading telecommunications conglomerate in emerging markets of this region. Orascom enter in the Pakistani market through the licensing where they have to pay the Royalty fee. We will write a custom essay sample on Mobilink Jazz specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mobilink Jazz specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mobilink Jazz specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Mobilink covers approximately 85 percent of Pakistans urban population and it can proudly boast of being the first cellular service provider in Pakistan to operate on a 100% digital GSM technology. It offers tariff plans that are exclusively designed to cater to the communication needs of a diverse group of people, taking into account occasional users to businessmen. To achieve this objective, Mobilink offers both postpaid (Indigo) and the prepaid (JAZZ) solutions to its customers. In addition to providing advanced voice communication services, Mobilink also offers a number of value added services to its valued subscribers. Keeping in mind its customers convenience, Mobilink has also bundled mobile handsets, sold either independently or bundled in Get Set Go Pack. Mobilink GSM started operations in the year 1994, as a third entrant in the market, while Paktel and Instaphone were already operating since 1991 and had acquired substantial market penetration. Despite the re-launch of Ufone, the main competitor, Mobilink has maintained its momentum of growth. All this has been possible due to inter-departmental synergy and strengthening of Mobilink’s brands. Till early 2001, they had a market share of 43%. OT took over management control of the company in April 2001 and changed the overall market dynamics through its aggressive marketing strategy and expertise. In less than two years time Mobilink grew by almost 400% with market leadership of 60% market share (year end 2003). At the time when it entered the market it was a small player in the cellular market of Pakistan it is now the market leader both in terms of growth as well as having the largest subscriber base in Pakistan. INDUSTRY ANALYSIS The Pakistani cellular industry comprises of 6 players: Mobilink, Ufone, Telenor, Warid Telecom, Zong (a brand of China Mobile Pakistan) and Instaphone, out of which, Instaphone has not maintained a prominent market position in the industry, and thus, has the lowest number of subscribers. As per the PTA findings as of June 2008, the number of subscribers for Mobilink is over 32 million customers (and has approximately 36. 39% of the market share). While Ufone and Telenor tie for second place with 21% market share, Warid Telecom has 17. 9% of the pie while Zong being the most recent has a share of 4. 4%. The price-sensitive industry faces tough competition from all players in the market, which is reflected by the marketing campaigns and by observing the past, thus making cellular services a highly elastic commodity. The market, however, is seen as very lucrative as there are only 6 operators who are providing services to just over half of Pakistan’s population – the tele density figures are a little below 60%. At the same time, companies are investing in infrastructure and technology in order to serve the untapped markets. The PTA acts as a governing body for all telecommunication-related providers in the country, and has set different regulations which operators are bound to follow, to the extent that operators are required to obtain an approval from the PTA before launching a new product or service, thus giving the authority powers to control the competitiveness of the industry. Technology is constantly changing in the telecom sector. Recently, two other players entered the market with BlackBerry support, in order to counter Mobilink’s domination. Moreover, as 3G licenses are expected to be awarded this year, it is expected that companies will invest in 3G and roll out services to users within one year. Moreover, as the telecom sector is witnessing rapid growth, represented by high revenues, companies are devising new tactics on attracting and targeting users and trying to increase the average revenue obtained per user. Firms compete on the basis of pricing, while quality of service is often overlooked. The telecom sector has faced a boom due to the continuous reduction in price, and the ability of network providers to continuously add customers to their user base. Due to this, companies gain momentum and size rapidly, and can are therefore able to provide more services. At the same time, these companies become cash-rich, and investment is an on-going process. Network coverage, subsidized SIM card rates, the ability to switch from one network to another while retaining the same number all have posed opportunities for different providers, but simultaneously, these are also challenges. The industry’s success is due to the large amounts of investment that takes place. The telecom sector takes a good chunk of the annual FDI, with investment running into millions of dollars. Evidently, these companies are making substantial amounts of profit, considering there is no bar on the amount of remittances companies are allowed to take to their home countries’. The amount of money telecom companies utilize for investment and expansion purposes is sizable, thus providing an opportunity for financial institutions to offer their credit. From July 1 2008, the government announced in the budget that the telecom services in Pakistan will have a sales tax of 21% in place of the 15% that was charged before. This is a significant development in the telecom sector’s story as the current telecom penetration rate is less than 60%, and this also poses a challenge to the growth rate as basic access to telecom services has been made more expensive for the consumers. It should be noted that there are other taxes such as the activation tax that is in place for each connection sold (amounting to Rs. 00 per connection or SIM card), which is already being sold at a subsidized rate by the operators. Moreover, the cellular companies and the main fixed-line operator in the country moved a petition to abolish the USF (Universal Service Fund) Access Promotion Charge in order to maximize their revenues. Currently, companies are already fulfilling the basic requirement of 1. 5% of total revenues, and consider the APC as detrimental to their revenues. Only recently has a proposal been sent to the Ministry of IT and Telecom to remove the APC. MARKET SHARE PEST ANALYSIS POLITICAL: Considering the current politically instable condition in Pakistan, the telecom sector of Pakistan is not doing too badly. The sector was by far the largest recipient of foreign direct investment in 2007-08. As per PTA, the industry continues to add more than 3 million new mobile subscribers every month even under the current conditions. Although the frequently changing government does bring very frequent changes in the laws and regulations, this does not however stop the number of users from increasing. ECONOMIC: Around the globe there’s a recessive economy prevailing. There is an increase in the interest rates and the slump in the economy world over doesn’t seem to be coming to an end. Pakistan is no exception to this recession. Due to inflation, price of every product/service is sky rocketing. Apart from that the increase in federal excise duty on telecommunication services from 15 percent to 21 percent has adversely impacted the usage of mobile phone and has resulted in reduction in service usage by 8 percent to 9 percent within few weeks of the previous fiscal year. Unfair taxation would lead to burdening the new potential rural consumers who do not have access to mobile phone facility hampering the development of the rural economy. The growth in the telecommunication sector during last 4 years was recorded 100 percent due to its expanding consumer base(Daily Times, July 7, 2008). However, the burden of taxes and duties is going to reduce the usage by the consumers resulting in fewer revenues for the government and reduced operations by the companies. SOCIAL: Cellular revolution has taken Pakistan by storm. The mobile density in Pakistan is reaching 56% (Babar Bhatti, August 31, 2008). Mobile phones are increasingly being used as a social tool across the globe. Pakistani cellular companies are also trying to catch on with this growing ‘cellular activism’ frenzy. It’s true that cellular companies have limited scope of action as far as brining social change is concerned still almost all the mobile companies of Pakistan are doing some kind of social uplift projects. Telenor, for instance, has launched a farmers’ uplift scheme TeleKisan besides the apna PCO and other schemes. Similarly, other cellular companies are also conducting some activities in the avenues of social uplift. Corporate sector too has a major role to play. Instead of simply doling out a few millions in charity, local corporate giants, along with the multinational conglomerates, should come forward with new ideas of using cellular technology for poverty alleviation. TECHNOLOGICAL: Due to the current economic recession, the technology required to expand is difficult to gain. And therefore, Pakistan needs to increase telecom research and development work within the country. China and India are in the process of becoming world major Ramp;D centers for technology and telecommunication. Two top Chinese telecom equipment firms have announced their plans to collaborate with Pakistan: Huawei is working with UET Lahore and ZTE will setup Ramp;D center in Islamabad. The goal of the policy makers should be to increase the rate of transfer of technology from abroad, broaden the pool of local skilled workforce and accelerate the local production of telecom equipment and handset parts etc. PORTER’S FIVE FORCES 1. Threat of New Entrants is High. Since PTA has adopted liberal policies to create a foreign investment friendly environment the barriers to entry have significantly reduced. Deregulation has opened up a number of economic benefits in terms of huge foreign investment. Therefore threat of new entrants is considered high because it is easier for foreign giants to come and enter the market. 2. Power of Suppliers is Low. At first glance, it might look like telecom equipment suppliers have considerable bargaining power over telecom operators. Indeed, without the high fiber optic technology required, the companies can’t operate. But there are actually a number of large equipment makers around. There are enough vendors, arguably, to dilute bargaining power. Thus the power of suppliers is low. . Bargaining Power of Buyers  is High. With the increased choice of telecom products and services that are available to customers due to the numerous telecom service providers, the bargaining power of buyers is high. Also because the switching cost from one service provider to another is very low, the buyer can always switch. 4. Threat of Substitutes is Medium. Pro ducts and services from non-traditional telecom industries pose serious  substitution threats. PTCL’s scheme to make all national calls toll free attracted a lot of attention and was able to divert traffic from mobile usage to increased landline usage. . Competitive Rivalry is High. Competition is cut throat. The wave of industry deregulation paved the way for a rush of new entrants. New technology is prompting a wave of substitute services. All players in this competitive market are thus forced to offer new and exciting services at lower prices. This tends to drive industry profitability down. BCG MATRIX Mobilink Jazz has been through the cycle and now enjoys the position as a cash cow as compared to its competitors. It needs to bring down its rates to grow further in the market and back to its position as a star which it once ruled. POSITIONING MAP The above positioning map shows the relative positions of the major players of the telecom industry on a scale that measures price affordability on the x-axis and Value Added Services (VAS) attractiveness on the y-axis. It can be observed that Ufone is leading by a clear majority in the telecom sector with Telenor and Zong following price affordability. While Mobilink is better in VAS attractiveness compared to majority of its competitors, however it is considered comparatively more expensive. Warid lags behind in both price affordability in comparison to its competitors and VAS attractiveness. Product / Services Mobilink being the market leader enjoys major share of the overall market with both Indigo and Jazz dominating the postpaid and prepaid segments respectively Mobilink deals with postpaid Indigo and prepaid (Jazz) packages. JAZZ Addressing the press conference, Graham Burke, president Pakistan Mobilink Corporation Limited said that with the prepaid card a customer could control its cost with the freedom to use. This is when Jazz was first launched in Pakistan, and with the passage of time became very popular, especially among the young lot. Jazz, is based on an intelligent network which is the most advanced and expensive platform, presently available in cellular telephone technology. Scores of facilities available in the package will cater to the communication needs of thousands of people in the country who cannot afford a post paid mobile phone connection. Jazz is an amazing prepaid service that allows customer freedom from monthly bills and gives him/her complete control over his/her cellular expenditure. Customer decides in advance when and how much he/she wants to spend. Jazz is simple, easy and loads of fun. Jazz is extremely affordable, with features like: * No daily charges * Low outgoing rates * 180 days validity of Jazz Scratch Cards * Simply reactivate deactivated Jazz connection Jazz-Aur Sunao Jazz tariffs have been reduced from Rs. 4. 75 per minute to Rs. 3. 50 per minute on all calls from Jazz to any other Mobilink numbers. This tariff reduction will serve as an unparalleled advantage to the largest mobile community in Pakistan, who will now have to pay less to call within the Mobilink family, 24 hours a day. Jazz Member get Member The Jazz Member get Member promo is the first of its kind where Mobilink will be giving it’s customers an opportunity to become the brand’s ambassadors and at the same time earn some free airtime. The essence of the campaign is that an Existing Jazz customer can refer up to 4 new customers and earn Rs. 400 in airtime. The new Jazz customer will also get Rs. 100 free airtime. The list of the Jazz connections is described below: * Jazz Easy the most affordable package that provides access to the best rates to call across Pakistan. Jazz Easy customers can not only enjoy calling at amazingly low call rates from Mobilink numbers, but can call on other networks at comparatively lower rates. * Jazz Octane the hot new package from Mobilink Jazz is customized to meet the needs of the highly dynamic and energetic urban youth of Pakistan. The package entitles the customers to lowest SMS rates, lower late night rates, and the coolest rates for three favorite numbers. * Jazz budget Offers remarkable rates and package features, it is the best package to stay in touch with millions of Mobilink family members in Pakistan. Furthermore, a unique and innovative feature for Jazz Budget is Happy Hour, with exciting rates to all Mobilink numbers for 1 hour in the day. * For the first time ever, a package designed especially for ladies, Jazz Ladies First is the customer’s command on the very best. It provides sizzling recipes to tips on looking the best through SMS. Jazz Ladies First offers remarkably low calls rates amp; to top it all, gives discount card to shop well within your budget. SWOT ANALYSIS STRENGHTS: * Pioneer in GSM service in Pakistan * It is a sign of prestige Number of customers is more as compare to any other mobile service provider in Pakistan * Highest market share not only in terms of number of subscribers but also in terms of revenue * Mobilink has signed bilateral roaming agreements with 50 operators around the world to have true roaming service operational in over 42 countries of the world * Large number of corporate customers * Economy of scale * Strong Brand name WEAKNESSES: * Large organizational structure, makes it difficult to manage * VAS not that many or effective as compared to its competitors * Service quality not as good as claimed Many inactive customers, includes all those who own a Mobilink SIM but have now switched to another service provider * Highest call rates for a prepaid service, especially compared to the competitors OPPURTUNITIES: * Can lower prices to make business difficult for new companies * Mobilink can target to a market that delivers Internet Protocol packet services to over 650 million GSM subscribers THREATS: * New market players are coming in near future * High tax rates * Increase in imported equipment costs New companies can offer packages for corporate customers in better way * Wireless local loop service providers too targeting areas which are less developed * Current price war may reach at a position where only brand names survive * Due to expensive quality of service now-a-days customers can shift to other companies * Saturating telecom market PRODUCT LIFECYCLE Telecom industry has just started to touch the maturity stage of the product lifecycle; where as the brand, Mobilink jazz having to be the first mover in the market, has now reached maturity stage. The brand due to its high prices and lower VAS services may be progressing a decline because the economy is running in inflation and the purchasing power parity is also making it difficult for one to keep up with high prices when cheaper and better ones are offered in the market. RGI MATRIX PUBLIC NECESSITY| PRIVATE NECESSITY(TELECOM SERVICE)| PUBLIC LUXURY(MOBILINK JAZZ)| PRIVATE LUXURY| On the reference group index matrix, telecom service is a private necessity because it helps you keep in touch with your loved ones. It also helps you contact someone in case of emergency, or could be any reason why you may need to contact someone. However, Mobilink jazz is a public luxury since it’s a brand name in telecom sector. One could always use the les prestigious services to fulfill the need, but using Mobilink jazz is a status symbol. AIOD Framework Activities| Interests| Opinions| Demographics| SchoolingPlaying video gamesOutdoor games(cricket)Hanging out with friendsSchool events participationHolidays spent with familyWatching movies of multiple genre(action, romantic, comedy, horror and cartoons)| Story books (romantic for females; comics)dSchool sports and playsFashion onscienceLike fast food(burgers, pizzas etc)Watch TV cartoons and sitcomsCollecting video games| Soft drinks are cool and a must have with foodPolitics is boringEducation is tiring and boringThey are the new generation with new ideasCulture is holding them down, they’re more westernizedThey are right in what they say, mom and dad are ‘old school’ | No income apart from pocket moneyAged 11-18 yrsIslamabad’s habitatSt udentsMale and femaleSingle| Activities| Interests| Opinions| Demographics| UniversityHanging out with friendsAttending concerts/gigsSpending time with friends during school hrs and outsideGetting together with friends to go out of station to other cities especially up northWatching movies out in the cinemaKeeping up with sports especially cricketListening to loud music(heavy metal, rock, RnB, hip hop)| Opposite Gender attractionFemales develop interest in houseworkPart-time workersMain friends’ circle comes from reference group in the university/collegeDriving around to different hangout spotsCollecting music and listening to itStaying up late at nightFashion conscience and brand conscienceFast food (burgers; pizzas etc) along with formal cuisines from time to time Watching TV series, seasons of all the hit TV shows| They know how the world works nowadaysStaying at home is boring and constrictingPolitics in our country is messed up anyone comes up for the post wants to make money for themselvesOur social values are messed up and worsened by governmen t’s negligenceInflation is rising to increase disparityEducation standards are deteriorating, they haven’t changed much since our parents’ timeMust use branded products as it is a sign of pride and elitesCulture is too conventional and is a hurdle in economic and national prosperity| Majority-no incomeFew part-time jobs (income range 5,000-20,000)Aged 19-25Islamabad’s habitatStudents and professionalsMale and femaleSingle and married| Activities| Interests | Opinions | Demographics| Extensive talking with their friends and relativesBeing very choosy and selective in shoppingRarely having any interest in sportsAttending social events like weddings etc| Part-time or full-time job if working womenLooking after childrenLooking after householdSpending time with amilyFriends and relatives form the reference groupsWatching TV, especially cooking programsFashion dies down as they grow older | We have quite an experience in life so we are quite matureSome are high ly involved in politics, siding with one political figure, while others abstain from even discussing politicsEducation is getting expensive with the passage of timeCulture is a great asset to us and is an important part of our livesThis new generation poses a great that to our social values and cultureThey become brand loyal when it comes to purchasing products | Majority-no income (relying on husband’s income)Few part-time/full-time jobsAged 26 and aboveIslamabad habitatProfessionals and housewivesFemaleMarriedFamily size, 4 (on avg. )| Activities| Interests| Opinions| Demographics| Full-time jobs/working men 9-5Attend social gatherings like weddings, and other official gatheringsMostly smoke regularlySome even play sports, while others have lost interest by now due to aging factorThey listen to soft melodious musicThey spend much lesser time in shopping, but usually don’t shop alone | They want to give remaining time to their familyThey occasionally take family out for dinnerThey read news-paper regularlyThey follow their jobs religiously as it is the mostly the only source of income for the familyFashion is not much a part of their life and it dies down as they grow older| We have an experience of professional life as well as life as a wholeThere should be a balance between our perception of social and moral values and the new generation’sThey support one political figure enthusiastically while literally detest the opposing oneThey want their children to get good education, nonetheless, limited resources hinder itTend to go for branded products b ut it depends on their affordabilityInflation is a grave concern to them| Middle class income rangeFull-time jobs/professionalsAged 26 and aboveIsla mabad’s habitatMaleMarriedFamily size, 4(on avg. )| PRICING Major stakeholders affect pricing decisions are: * Consumers * Government * Distributors * Competitors Sometimes an organization wills assure a forward integration strategy primarily to gain better control over price charged to consumers. Government can impose restriction on price fixing, price advertising and price controls an organization must be careful in adopting its pricing strategy. MOBILINK now a days going on decreasing its pricing strategies (e. g. call rates rs3. 50/min and sms Rs 1) to compete with its competitors i. e. UFONE, PAKTEL GSM, and recent competitors TELENOR amp; WARID). Strategist of MOBILINK is viewing prices from both a shorts –run and long run perspective, because competitor can copy rice changes with relative ease. JAZZ AIRTIME CHARGES: Mobilink strikes back with lowest outgoing rates for on and off-network calls, at 68 Paisas per 30 seconds for all calls. This offer is for sure not going to please Telenor who is running 75 paisa offer these days. 8 Paisa per 30 second offer by Mobilink is available for Jazz Budget users only. (for package conversion dial 123) MOBILINK,since the time of its very entry in the cellular industry,has targeted the less price sensitive strata of the societ y. Mobilink has always maintained its up scale market positioning, backed by its slightly higher service rates. Mobilink intends competing on features and quality of service instead of competing on price. However after witnessing the recent industry trends,where there is an intense price war going on between the cellular industry players,Mobilink had to slighlty deviate from its earlier stratergy in order to maintain its market share. As a result,today,Mobilink is lowering its call rates,offering economical packages (e. g. call rates rs3. 50/min and sms Rs 1. Its latest offering of â€Å"Jazz Budget† is an evidence of this strategic shift in the pricing policy). Future Pricing Plan Later in the report we will introduce a package which will cash on Mobilink’s strength to attract lost consumers and get them to use the brand with prestige and pride once again. PLACEMENT â€Å"Distribution channels, distribution coverage Sales territories, levels and locations† Distribution becomes especially important when a firm is striving to implement a market development or forward integration strategy. MOBILINK is operating through franchises in Pakistan.MMS Outgoing per 50 KB (Rs. )| 6| MMS Receiving (Rs. )| Free| | | GPRS Rate per MB (Rs. )| REFERENCES http://en. wikipedia. org/wiki/Jazz Mobilink Jazz Essay Example Mobilink Jazz Essay The project in your hands follows a marketing plan in which Mobilink Jazz is discussed. The plan is simple yet with changes to Mobilink Jazz’s marketing plan. The document holds the market segmentation for this telecom service provider. Along with that it discusses the main four P’s of Maketing and future plans for each of them. Before all the above mentioned, however, we’ve discussed the telecommunication industry in detil and have carried out an analysis of the sector. In the ending we have the budgeting of the marketing end of Jazz. Hope you like the effort we’ve put into it. Happy Reading! TABLE OF CONTENTS Table of Contents Introduction5 Industry Analysis8 PEST, BCG, Porter’s 5 Forces, Positioning Map11 The 4 P’s16 Marketing Budgeting33 The New Package35 Introduction Mobilink GSM (PMCL), a subsidiary of Orascom Telecom is the market leader in providing state-of-the-art communications solutions in Pakistan. Orascom Telecom Holding S. A. E (OTH), the parent company based in Egypt was established in 1998, and has grown to become the largest and most diversified GSM network operator in the Middle East, Africa, and Pakistan. With over ten licenses covering the region, Orascom Telecom has positioned itself as a leading telecommunications conglomerate in emerging markets of this region. Orascom enter in the Pakistani market through the licensing where they have to pay the Royalty fee. We will write a custom essay sample on Mobilink Jazz specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mobilink Jazz specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mobilink Jazz specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Mobilink covers approximately 85 percent of Pakistans urban population and it can proudly boast of being the first cellular service provider in Pakistan to operate on a 100% digital GSM technology. It offers tariff plans that are exclusively designed to cater to the communication needs of a diverse group of people, taking into account occasional users to businessmen. To achieve this objective, Mobilink offers both postpaid (Indigo) and the prepaid (JAZZ) solutions to its customers. In addition to providing advanced voice communication services, Mobilink also offers a number of value added services to its valued subscribers. Keeping in mind its customers convenience, Mobilink has also bundled mobile handsets, sold either independently or bundled in Get Set Go Pack. Mobilink GSM started operations in the year 1994, as a third entrant in the market, while Paktel and Instaphone were already operating since 1991 and had acquired substantial market penetration. Despite the re-launch of Ufone, the main competitor, Mobilink has maintained its momentum of growth. All this has been possible due to inter-departmental synergy and strengthening of Mobilink’s brands. Till early 2001, they had a market share of 43%. OT took over management control of the company in April 2001 and changed the overall market dynamics through its aggressive marketing strategy and expertise. In less than two years time Mobilink grew by almost 400% with market leadership of 60% market share (year end 2003). At the time when it entered the market it was a small player in the cellular market of Pakistan it is now the market leader both in terms of growth as well as having the largest subscriber base in Pakistan. INDUSTRY ANALYSIS The Pakistani cellular industry comprises of 6 players: Mobilink, Ufone, Telenor, Warid Telecom, Zong (a brand of China Mobile Pakistan) and Instaphone, out of which, Instaphone has not maintained a prominent market position in the industry, and thus, has the lowest number of subscribers. As per the PTA findings as of June 2008, the number of subscribers for Mobilink is over 32 million customers (and has approximately 36. 39% of the market share). While Ufone and Telenor tie for second place with 21% market share, Warid Telecom has 17. 9% of the pie while Zong being the most recent has a share of 4. 4%. The price-sensitive industry faces tough competition from all players in the market, which is reflected by the marketing campaigns and by observing the past, thus making cellular services a highly elastic commodity. The market, however, is seen as very lucrative as there are only 6 operators who are providing services to just over half of Pakistan’s population – the tele density figures are a little below 60%. At the same time, companies are investing in infrastructure and technology in order to serve the untapped markets. The PTA acts as a governing body for all telecommunication-related providers in the country, and has set different regulations which operators are bound to follow, to the extent that operators are required to obtain an approval from the PTA before launching a new product or service, thus giving the authority powers to control the competitiveness of the industry. Technology is constantly changing in the telecom sector. Recently, two other players entered the market with BlackBerry support, in order to counter Mobilink’s domination. Moreover, as 3G licenses are expected to be awarded this year, it is expected that companies will invest in 3G and roll out services to users within one year. Moreover, as the telecom sector is witnessing rapid growth, represented by high revenues, companies are devising new tactics on attracting and targeting users and trying to increase the average revenue obtained per user. Firms compete on the basis of pricing, while quality of service is often overlooked. The telecom sector has faced a boom due to the continuous reduction in price, and the ability of network providers to continuously add customers to their user base. Due to this, companies gain momentum and size rapidly, and can are therefore able to provide more services. At the same time, these companies become cash-rich, and investment is an on-going process. Network coverage, subsidized SIM card rates, the ability to switch from one network to another while retaining the same number all have posed opportunities for different providers, but simultaneously, these are also challenges. The industry’s success is due to the large amounts of investment that takes place. The telecom sector takes a good chunk of the annual FDI, with investment running into millions of dollars. Evidently, these companies are making substantial amounts of profit, considering there is no bar on the amount of remittances companies are allowed to take to their home countries’. The amount of money telecom companies utilize for investment and expansion purposes is sizable, thus providing an opportunity for financial institutions to offer their credit. From July 1 2008, the government announced in the budget that the telecom services in Pakistan will have a sales tax of 21% in place of the 15% that was charged before. This is a significant development in the telecom sector’s story as the current telecom penetration rate is less than 60%, and this also poses a challenge to the growth rate as basic access to telecom services has been made more expensive for the consumers. It should be noted that there are other taxes such as the activation tax that is in place for each connection sold (amounting to Rs. 00 per connection or SIM card), which is already being sold at a subsidized rate by the operators. Moreover, the cellular companies and the main fixed-line operator in the country moved a petition to abolish the USF (Universal Service Fund) Access Promotion Charge in order to maximize their revenues. Currently, companies are already fulfilling the basic requirement of 1. 5% of total revenues, and consider the APC as detrimental to their revenues. Only recently has a proposal been sent to the Ministry of IT and Telecom to remove the APC. MARKET SHARE PEST ANALYSIS POLITICAL: Considering the current politically instable condition in Pakistan, the telecom sector of Pakistan is not doing too badly. The sector was by far the largest recipient of foreign direct investment in 2007-08. As per PTA, the industry continues to add more than 3 million new mobile subscribers every month even under the current conditions. Although the frequently changing government does bring very frequent changes in the laws and regulations, this does not however stop the number of users from increasing. ECONOMIC: Around the globe there’s a recessive economy prevailing. There is an increase in the interest rates and the slump in the economy world over doesn’t seem to be coming to an end. Pakistan is no exception to this recession. Due to inflation, price of every product/service is sky rocketing. Apart from that the increase in federal excise duty on telecommunication services from 15 percent to 21 percent has adversely impacted the usage of mobile phone and has resulted in reduction in service usage by 8 percent to 9 percent within few weeks of the previous fiscal year. Unfair taxation would lead to burdening the new potential rural consumers who do not have access to mobile phone facility hampering the development of the rural economy. The growth in the telecommunication sector during last 4 years was recorded 100 percent due to its expanding consumer base(Daily Times, July 7, 2008). However, the burden of taxes and duties is going to reduce the usage by the consumers resulting in fewer revenues for the government and reduced operations by the companies. SOCIAL: Cellular revolution has taken Pakistan by storm. The mobile density in Pakistan is reaching 56% (Babar Bhatti, August 31, 2008). Mobile phones are increasingly being used as a social tool across the globe. Pakistani cellular companies are also trying to catch on with this growing ‘cellular activism’ frenzy. It’s true that cellular companies have limited scope of action as far as brining social change is concerned still almost all the mobile companies of Pakistan are doing some kind of social uplift projects. Telenor, for instance, has launched a farmers’ uplift scheme TeleKisan besides the apna PCO and other schemes. Similarly, other cellular companies are also conducting some activities in the avenues of social uplift. Corporate sector too has a major role to play. Instead of simply doling out a few millions in charity, local corporate giants, along with the multinational conglomerates, should come forward with new ideas of using cellular technology for poverty alleviation. TECHNOLOGICAL: Due to the current economic recession, the technology required to expand is difficult to gain. And therefore, Pakistan needs to increase telecom research and development work within the country. China and India are in the process of becoming world major Ramp;D centers for technology and telecommunication. Two top Chinese telecom equipment firms have announced their plans to collaborate with Pakistan: Huawei is working with UET Lahore and ZTE will setup Ramp;D center in Islamabad. The goal of the policy makers should be to increase the rate of transfer of technology from abroad, broaden the pool of local skilled workforce and accelerate the local production of telecom equipment and handset parts etc. PORTER’S FIVE FORCES 1. Threat of New Entrants is High. Since PTA has adopted liberal policies to create a foreign investment friendly environment the barriers to entry have significantly reduced. Deregulation has opened up a number of economic benefits in terms of huge foreign investment. Therefore threat of new entrants is considered high because it is easier for foreign giants to come and enter the market. 2. Power of Suppliers is Low. At first glance, it might look like telecom equipment suppliers have considerable bargaining power over telecom operators. Indeed, without the high fiber optic technology required, the companies can’t operate. But there are actually a number of large equipment makers around. There are enough vendors, arguably, to dilute bargaining power. Thus the power of suppliers is low. . Bargaining Power of Buyers  is High. With the increased choice of telecom products and services that are available to customers due to the numerous telecom service providers, the bargaining power of buyers is high. Also because the switching cost from one service provider to another is very low, the buyer can always switch. 4. Threat of Substitutes is Medium. Pro ducts and services from non-traditional telecom industries pose serious  substitution threats. PTCL’s scheme to make all national calls toll free attracted a lot of attention and was able to divert traffic from mobile usage to increased landline usage. . Competitive Rivalry is High. Competition is cut throat. The wave of industry deregulation paved the way for a rush of new entrants. New technology is prompting a wave of substitute services. All players in this competitive market are thus forced to offer new and exciting services at lower prices. This tends to drive industry profitability down. BCG MATRIX Mobilink Jazz has been through the cycle and now enjoys the position as a cash cow as compared to its competitors. It needs to bring down its rates to grow further in the market and back to its position as a star which it once ruled. POSITIONING MAP The above positioning map shows the relative positions of the major players of the telecom industry on a scale that measures price affordability on the x-axis and Value Added Services (VAS) attractiveness on the y-axis. It can be observed that Ufone is leading by a clear majority in the telecom sector with Telenor and Zong following price affordability. While Mobilink is better in VAS attractiveness compared to majority of its competitors, however it is considered comparatively more expensive. Warid lags behind in both price affordability in comparison to its competitors and VAS attractiveness. Product / Services Mobilink being the market leader enjoys major share of the overall market with both Indigo and Jazz dominating the postpaid and prepaid segments respectively Mobilink deals with postpaid Indigo and prepaid (Jazz) packages. JAZZ Addressing the press conference, Graham Burke, president Pakistan Mobilink Corporation Limited said that with the prepaid card a customer could control its cost with the freedom to use. This is when Jazz was first launched in Pakistan, and with the passage of time became very popular, especially among the young lot. Jazz, is based on an intelligent network which is the most advanced and expensive platform, presently available in cellular telephone technology. Scores of facilities available in the package will cater to the communication needs of thousands of people in the country who cannot afford a post paid mobile phone connection. Jazz is an amazing prepaid service that allows customer freedom from monthly bills and gives him/her complete control over his/her cellular expenditure. Customer decides in advance when and how much he/she wants to spend. Jazz is simple, easy and loads of fun. Jazz is extremely affordable, with features like: * No daily charges * Low outgoing rates * 180 days validity of Jazz Scratch Cards * Simply reactivate deactivated Jazz connection Jazz-Aur Sunao Jazz tariffs have been reduced from Rs. 4. 75 per minute to Rs. 3. 50 per minute on all calls from Jazz to any other Mobilink numbers. This tariff reduction will serve as an unparalleled advantage to the largest mobile community in Pakistan, who will now have to pay less to call within the Mobilink family, 24 hours a day. Jazz Member get Member The Jazz Member get Member promo is the first of its kind where Mobilink will be giving it’s customers an opportunity to become the brand’s ambassadors and at the same time earn some free airtime. The essence of the campaign is that an Existing Jazz customer can refer up to 4 new customers and earn Rs. 400 in airtime. The new Jazz customer will also get Rs. 100 free airtime. The list of the Jazz connections is described below: * Jazz Easy the most affordable package that provides access to the best rates to call across Pakistan. Jazz Easy customers can not only enjoy calling at amazingly low call rates from Mobilink numbers, but can call on other networks at comparatively lower rates. * Jazz Octane the hot new package from Mobilink Jazz is customized to meet the needs of the highly dynamic and energetic urban youth of Pakistan. The package entitles the customers to lowest SMS rates, lower late night rates, and the coolest rates for three favorite numbers. * Jazz budget Offers remarkable rates and package features, it is the best package to stay in touch with millions of Mobilink family members in Pakistan. Furthermore, a unique and innovative feature for Jazz Budget is Happy Hour, with exciting rates to all Mobilink numbers for 1 hour in the day. * For the first time ever, a package designed especially for ladies, Jazz Ladies First is the customer’s command on the very best. It provides sizzling recipes to tips on looking the best through SMS. Jazz Ladies First offers remarkably low calls rates amp; to top it all, gives discount card to shop well within your budget. SWOT ANALYSIS STRENGHTS: * Pioneer in GSM service in Pakistan * It is a sign of prestige Number of customers is more as compare to any other mobile service provider in Pakistan * Highest market share not only in terms of number of subscribers but also in terms of revenue * Mobilink has signed bilateral roaming agreements with 50 operators around the world to have true roaming service operational in over 42 countries of the world * Large number of corporate customers * Economy of scale * Strong Brand name WEAKNESSES: * Large organizational structure, makes it difficult to manage * VAS not that many or effective as compared to its competitors * Service quality not as good as claimed Many inactive customers, includes all those who own a Mobilink SIM but have now switched to another service provider * Highest call rates for a prepaid service, especially compared to the competitors OPPURTUNITIES: * Can lower prices to make business difficult for new companies * Mobilink can target to a market that delivers Internet Protocol packet services to over 650 million GSM subscribers THREATS: * New market players are coming in near future * High tax rates * Increase in imported equipment costs New companies can offer packages for corporate customers in better way * Wireless local loop service providers too targeting areas which are less developed * Current price war may reach at a position where only brand names survive * Due to expensive quality of service now-a-days customers can shift to other companies * Saturating telecom market PRODUCT LIFECYCLE Telecom industry has just started to touch the maturity stage of the product lifecycle; where as the brand, Mobilink jazz having to be the first mover in the market, has now reached maturity stage. The brand due to its high prices and lower VAS services may be progressing a decline because the economy is running in inflation and the purchasing power parity is also making it difficult for one to keep up with high prices when cheaper and better ones are offered in the market. RGI MATRIX PUBLIC NECESSITY| PRIVATE NECESSITY(TELECOM SERVICE)| PUBLIC LUXURY(MOBILINK JAZZ)| PRIVATE LUXURY| On the reference group index matrix, telecom service is a private necessity because it helps you keep in touch with your loved ones. It also helps you contact someone in case of emergency, or could be any reason why you may need to contact someone. However, Mobilink jazz is a public luxury since it’s a brand name in telecom sector. One could always use the les prestigious services to fulfill the need, but using Mobilink jazz is a status symbol. AIOD Framework Activities| Interests| Opinions| Demographics| SchoolingPlaying video gamesOutdoor games(cricket)Hanging out with friendsSchool events participationHolidays spent with familyWatching movies of multiple genre(action, romantic, comedy, horror and cartoons)| Story books (romantic for females; comics)dSchool sports and playsFashion onscienceLike fast food(burgers, pizzas etc)Watch TV cartoons and sitcomsCollecting video games| Soft drinks are cool and a must have with foodPolitics is boringEducation is tiring and boringThey are the new generation with new ideasCulture is holding them down, they’re more westernizedThey are right in what they say, mom and dad are ‘old school’ | No income apart from pocket moneyAged 11-18 yrsIslamabad’s habitatSt udentsMale and femaleSingle| Activities| Interests| Opinions| Demographics| UniversityHanging out with friendsAttending concerts/gigsSpending time with friends during school hrs and outsideGetting together with friends to go out of station to other cities especially up northWatching movies out in the cinemaKeeping up with sports especially cricketListening to loud music(heavy metal, rock, RnB, hip hop)| Opposite Gender attractionFemales develop interest in houseworkPart-time workersMain friends’ circle comes from reference group in the university/collegeDriving around to different hangout spotsCollecting music and listening to itStaying up late at nightFashion conscience and brand conscienceFast food (burgers; pizzas etc) along with formal cuisines from time to time Watching TV series, seasons of all the hit TV shows| They know how the world works nowadaysStaying at home is boring and constrictingPolitics in our country is messed up anyone comes up for the post wants to make money for themselvesOur social values are messed up and worsened by governmen t’s negligenceInflation is rising to increase disparityEducation standards are deteriorating, they haven’t changed much since our parents’ timeMust use branded products as it is a sign of pride and elitesCulture is too conventional and is a hurdle in economic and national prosperity| Majority-no incomeFew part-time jobs (income range 5,000-20,000)Aged 19-25Islamabad’s habitatStudents and professionalsMale and femaleSingle and married| Activities| Interests | Opinions | Demographics| Extensive talking with their friends and relativesBeing very choosy and selective in shoppingRarely having any interest in sportsAttending social events like weddings etc| Part-time or full-time job if working womenLooking after childrenLooking after householdSpending time with amilyFriends and relatives form the reference groupsWatching TV, especially cooking programsFashion dies down as they grow older | We have quite an experience in life so we are quite matureSome are high ly involved in politics, siding with one political figure, while others abstain from even discussing politicsEducation is getting expensive with the passage of timeCulture is a great asset to us and is an important part of our livesThis new generation poses a great that to our social values and cultureThey become brand loyal when it comes to purchasing products | Majority-no income (relying on husband’s income)Few part-time/full-time jobsAged 26 and aboveIslamabad habitatProfessionals and housewivesFemaleMarriedFamily size, 4 (on avg. )| Activities| Interests| Opinions| Demographics| Full-time jobs/working men 9-5Attend social gatherings like weddings, and other official gatheringsMostly smoke regularlySome even play sports, while others have lost interest by now due to aging factorThey listen to soft melodious musicThey spend much lesser time in shopping, but usually don’t shop alone | They want to give remaining time to their familyThey occasionally take family out for dinnerThey read news-paper regularlyThey follow their jobs religiously as it is the mostly the only source of income for the familyFashion is not much a part of their life and it dies down as they grow older| We have an experience of professional life as well as life as a wholeThere should be a balance between our perception of social and moral values and the new generation’sThey support one political figure enthusiastically while literally detest the opposing oneThey want their children to get good education, nonetheless, limited resources hinder itTend to go for branded products b ut it depends on their affordabilityInflation is a grave concern to them| Middle class income rangeFull-time jobs/professionalsAged 26 and aboveIsla mabad’s habitatMaleMarriedFamily size, 4(on avg. )| PRICING Major stakeholders affect pricing decisions are: * Consumers * Government * Distributors * Competitors Sometimes an organization wills assure a forward integration strategy primarily to gain better control over price charged to consumers. Government can impose restriction on price fixing, price advertising and price controls an organization must be careful in adopting its pricing strategy. MOBILINK now a days going on decreasing its pricing strategies (e. g. call rates rs3. 50/min and sms Rs 1) to compete with its competitors i. e. UFONE, PAKTEL GSM, and recent competitors TELENOR amp; WARID). Strategist of MOBILINK is viewing prices from both a shorts –run and long run perspective, because competitor can copy rice changes with relative ease. JAZZ AIRTIME CHARGES: Mobilink strikes back with lowest outgoing rates for on and off-network calls, at 68 Paisas per 30 seconds for all calls. This offer is for sure not going to please Telenor who is running 75 paisa offer these days. 8 Paisa per 30 second offer by Mobilink is available for Jazz Budget users only. (for package conversion dial 123) MOBILINK,since the time of its very entry in the cellular industry,has targeted the less price sensitive strata of the societ y. Mobilink has always maintained its up scale market positioning, backed by its slightly higher service rates. Mobilink intends competing on features and quality of service instead of competing on price. However after witnessing the recent industry trends,where there is an intense price war going on between the cellular industry players,Mobilink had to slighlty deviate from its earlier stratergy in order to maintain its market share. As a result,today,Mobilink is lowering its call rates,offering economical packages (e. g. call rates rs3. 50/min and sms Rs 1. Its latest offering of â€Å"Jazz Budget† is an evidence of this strategic shift in the pricing policy). Future Pricing Plan Later in the report we will introduce a package which will cash on Mobilink’s strength to attract lost consumers and get them to use the brand with prestige and pride once again. PLACEMENT â€Å"Distribution channels, distribution coverage Sales territories, levels and locations† Distribution becomes especially important when a firm is striving to implement a market development or forward integration strategy. MOBILINK is operating through franchises in Pakistan.MMS Outgoing per 50 KB (Rs. )| 6| MMS Receiving (Rs. )| Free| | | GPRS Rate per MB (Rs. )| REFERENCES http://en. wikipedia. org/wiki/Jazz